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Stay current with all the latest local news from the world of Audi

Audi South Africa's performance story reaches a new pinnacle with the launch of the RS e-tron GT performance

· Audi South Africa continues its ambitious product offensive with the most powerful production Audi ever

· Audi’s first fully electric RS performance model delivers up to 680kW of system output with Launch Control

· New RS technologies, including RS Performance mode and Push-to-Pass, elevate the Gran Turismo driving experience

Johannesburg, JULY 2026 – Audi South Africa today launches the new RS e-tron GT performance, the most powerful production vehicle in the brand's history. As the first fully electric RS performance model, Audi's new flagship takes the RS story to its highest point yet, combining extraordinary power, precision engineering, unmistakable RS character and quattro capability in the most powerful production Audi ever created.

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Audi South Africa leads the field at South Africa’s Car of the Year 2026 with two category wins and an overall podium finish

• The Audi A5 Sedan secured victory in the Premium category 
• The Audi RS Q8 performance claimed top honours in the Performance category and secured third place overall  
• Securing two category victories and an overall podium finish marks another milestone in the momentum behind Audi South Africa’s ongoing product offensive 

JOHANNESBURG, MAY 2026 – Audi South Africa recorded one of its strongest showings at the 2026 South African Car of the Year awards, taking home two category victories and securing an overall podium finish. The all-new Audi A5 Sedan captured the title of Premium vehicle of the year, while the formidable Audi RS Q8 performance stormed ahead to claim the Performance vehicle of the year crown. The RS Q8 performance also placed third overall in these illustrious awards. Far more than a celebration of product excellence, this double victory serves as decisive validation of Audi’s targeted local product offensive, providing undeniable proof that the brand’s latest generation of vehicles is setting the benchmark for the South African market.

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Audi South Africa introduces new A1 Sportback S line, strengthening value within the compact segment

  • New S line derivative positioned within the A1 range with pricing from R549,000
  • A1 range now spans Advanced, S line and Black Edition

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Audi South Africa crowns top-performing Dealers at 2025 Vorsprung Awards

  • Hatfield Motor Group awarded Dealer Group of the Year
  • Audi Centre Rivonia and Audi Centre Nelson Mandela Bay named Dealers of the Year
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The Audi Open Haus Sales Event Launches in South Africa

  • Audi Open Haus launches nationwide at Audi dealerships.
  • Customers can test drive Audi vehicles and explore tailored ownership offers.
  • Participants stand a chance to win an exclusive Audi Formula 1 experience.
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Introducing the new Audi A3 Sportback S line: an accessible entry point to the Audi compact segment

  • New Audi A3 Sportback TFSI 110kW S line introduced with pricing from R769,000
  • Revised S line equipment structure across the A3 range for the local market: S line, S line Plus and S line Black
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Audi South Africa to present “Restaurant of the year” at the 2026 LUXE Restaurant Awards

  • A brand partnership celebrating and acknowledging excellence, innovation and premium customer experiences within the hospitality industry in South Africa.
  • Audi brand is the official vehicle partner for the 2026 LUXE Restaurant Awards. 
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Audi South Africa sets direction for 2026 at Volkswagen Group Africa Indaba

  • 2025 performance reflects continued market progress, supported by strong Audi
    Sport results.
  • A clear direction for 2026 has been outlined, driven by product momentum and
    performance leadership.
  • A focused product pipeline, strengthened ownership offering and alignment with
    Formula One define the road ahead.
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Global retail pioneer Markus Schuster appointed Head of Audi SA

  • Markus Schuster appointed as Audi South Africa’s new country lead, effective September 2025.
  • His appointment marks an important new chapter for the brand in South Africa and reflects Audi’s long-term commitment to the local market.
  • He joins Audi South Africa with more than two decades of global automotive experience across Germany, Italy and Singapore.
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The new Audi S3 Sportback and Sedan: High-performance, agile and expressive

  • Increased performance with 245kW of power and 420 Nm of torque
  • Torque splitter and dynamic plus mode for agile handling
  • Expressive design and selectable daytime running light signatures
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Audi South Africa unveils the A5 Sedan – A model that blends modern design with premium proportions

 
  • With sculpted contours and a coupe-inspired silhouette, the new Audi A5 Sedan delivers a dynamic reinterpretation of modern Audi design.
  • Enhanced driving dynamics, from revised steering to brake torque vectoring, deliver a noticeably sharper, more confident and comfortable driving experience.
  • A human-centric interior, panoramic curved displays, and intuitive touch-and-voice controls create a connected, seamless experience for both driver and passenger.
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Audi South Africa celebrates dealer performance and excellence in customer service at the annual Vorsprung Awards

  • Audi South Africa has awarded the best performances in its dealer network at a glittering gala dinner in Johannesburg
  • Audi Centre Sandton was named 2024 Dealer of the Year, while Hatfield Motor Group walked away with the coveted 2024 Dealer Group of the Year prize
  • Awards were handed out in a further nine categories to individuals who exemplify Vorsprung durch Technik

 

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Audi South Africa adapts to market challenges and strengthens customer-centric approach

  • Buy-down trends, high inflation and interest rates have placed significant pressure on the premium automotive sector
  • A further factor is the influx of new brands targeting the price sensitive volume segment with well-equipped vehicles
  • Audi South Africa responds by reaffirming its commitment to its valued customers while adapting to new trading conditions

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Audi South Africa confirms pricing of facelifted A3 range, including updated RS 3 halo model

  • Popular Audi A3 range receives various cosmetic and convenience upgrades
  • Bespoke-to-SA Black and Carbon Edition models form part of the range
  • The A3 line-up will be expanded with the all-new S3 model later this year

 

 

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Audi South Africa’s launches the brand’s most powerful combustion vehicle yet: the RS Q8 performance

  • The RS Q8 performance completes the updated Q8 range, which includes the 45 TDI, 55 TFSI and petrol-powered SQ8
  • Its output of 471kW makes this SUV the most powerful series-produced combustion model in the history of Audi Sport GmbH
  • With a time of 7:36.698 minutes, the RS Q8 performance has set the record for production SUVs at the fearsome Nürburgring Nordschleife circuit
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Strong in design, comfort and technology – the revised Audi Q7 and SQ7 are now available in South Africa

 

  • Unmistakable design with new details makes for impressive street presence
  • Headlights and rear lights customisable for the first time thanks to digital lighting technology
  • The updated Q7 range includes an SQ7 model now sporting a 4.0-litre twin-turbocharged V8 engine
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Audi South Africa announces that the single RS 6 Avant GT model destined for SA will be auctioned in November

  • The RS 6 Avant GT is the pinnacle of the model series and will be limited to just 660 units globally
  • Only one RS 6 Avant GT will make its way to South Africa and is numbered 74/660
  • Audi SA will auction this single model at a dazzling gala dinner in November 2024
  • Potential bidders are encouraged to follow the registration process through audi.co.za/oneofakind


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Audi South Africa announces Ricci Birchfield as new Head of Marketing, Product and PR

  • Ricci Birchfield has been appointed as Audi SA’s new Head of Marketing, Product and PR, effective 1 February 2025
  • He brings more than 18 years of automotive industry experience, specialising in marketing, digital strategy and business transformation
  • Ricci has been recognised as one of South Africa’s Top 50 Digital Transformation Leaders in both 2023 and 2024
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Audi South Africa donates proceeds from RS 6 Avant GT auction to worthy NPO

  • Audi SA’s R500,000 donation to the Kutlwanong Centre for Maths, Science and Technology reinforces its commitment to advancing critical skills
  • The funds were raised through the exclusive auction of the one-of-a-kind Audi RS6 Avant GT last year
  • This partnership enables Kutlwanong to extend its programmes, cultivating future leaders in STEM fields
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Sharpened favourite: Audi South Africa confirms the local line-up of the upgraded A3

  • Popular Audi A3 range receives various cosmetic and convenience upgrades
  • Extended standard equipment is underpinned by a rationalised offering that makes it easier than ever for customers to specify their ideal A3
  • The A3 will be joined by sportier derivatives in due course; details of these models will be communicated early in 2025

 

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Audi driving experience thrills at Kyalami Grand Prix Circuit

 

2024/09/27

  • Audi South Africa was thrilled to host 27 of the country's top motoring content creators at the renowned Kyalami Grand Prix Circuit for an adrenaline-fuelled Audi driving experience.

 

 

 


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Audi South Africa expands popular Q3 range with the addition of new 35 TDI diesel variants

2024-09-26

 

  • Following customer demand, new Q3 35 TDI and Q3 Sportback 35 TDI join Audi’s popular compact SUV and CUV ranges.

  • The new 35 TDI models will be offered exclusively in Audi South Africa’s Black and Urban Edition trim lines.

  • The 35 TDI engine balances exceptional fuel efficiency with strong performance and refinement 



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Audi South Africa expands charging network with the addition of 150kW DC rapid public chargers in key national locations

2024-07-12

 

  • In collaboration with its strategic partner Rubicon, Audi has added six 150kW DC rapid public chargers to key locations across South Africa
  • These new chargers will be located along the N1, N2 and N3 corridors within easy reach for city dwellers and those motorists travelling longer distances
  • This latest expansion marks Audi South Africa’s third wave of charging infrastructure investment since 2022, bringing the total to more than R50 million


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Audi South Africa adds Urban Edition models to Q3 and Q3 Sportback ranges

Audi South Africa adds Urban Edition models to Q3 and Q3 Sportback ranges

  • 2024-03-13
  • The Q3 Urban Edition and Q3 Sportback Urban Edition are the latest models to join Audi South Africa’s burgeoning special edition line-up
  • These derivatives join the Q3 and Q3 Sportback Black Edition models that were launched earlier this year
  • Urban Edition packages represent a classic design language, favouring silver trim elements and a value-led yet generous standard specification bundle


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Audi South Africa revs up the excitement with the return of the Audi driving experience

2024-05-13 

  • Audi South Africa announces the return of the Audi driving experience exclusively held at the Kyalami Grand Prix Circuit in Johannesburg featuring exhilarating RS models
  • A trio of events are scheduled from July to November, offering participants the opportunity to refine their driving skills under the guidance of professional racing drivers



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Audi South Africa launches ground-breaking AI-powered advertising campaign for special edition models

2024-03-13

  • Audi has masterfully curated a line of special edition models, tailored exclusively for the South African market.
  • Audi has partnered with advertising agency Ogilvy SA and local AI experts Monkey Donkey to launch a campaign that seamlessly merges creativity with cutting-edge technology.


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Audi South Africa welcomes new Head of Aftersales and Dealer Network Management

2024-03-11 

  • Ashley Reddy joins Audi South Africa’s management team following distinguished stints in various roles at automotive brands
  • She will oversee the Aftersales and Dealer Network Management portfolio with a focus on continued exceptional service and support to Audi’s customers and dealers


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Audi South Africa introduces a range of special-edition models unique to the local market

2024-02-06

  • Black Edition and Urban Edition models include popular styling and convenience features, making it easier for customers to choose their perfect Audi
  • Customers can now order Black Edition versions of the Q2, A3 and S3 Sportback and Sedan, as well as the Q3 SUV and Sportback
  • Audi SA will also offer Urban Edition models in the Q2 and A3 ranges
  • These introductions follow the successful launch of the A4 and S4 Black Edition
  • Later this year, the Black Edition treatment will extend to the Q5 and SQ5 SUV and Sportback, and the A5 and S5 Coupé and Sportback line-ups


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When a model reaches its maximum: The new Audi RS 6 Avant GT

2024-02-06

  • Carbon hood and fenders as well as 22-inch wheels in a distinctive design ensure high recognisability
  • Adjustable coilover suspension, high-performance tyres, and optimised quattro sport differential enhance the driving dynamics
  • Only 660 units worldwide and heritage decals based on the Audi 90 quattro IMSA GTO guarantee exclusivity


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The all-new Audi Q3 arrives in South Africa, ushering in a new era of Q

·        Third-generation Audi Q3 launches with SUV and Sportback body styles

·        Efficient TFSI and TDI powertrains combine effortless performance with everyday efficiency

·        Audi’s new digital stage and intelligent assistance systems enhance comfort, connectivity and safety

Johannesburg, June 2026 – Audi South Africa has introduced the third-generation Audi Q3, redefining expectations in the luxury compact SUV segment through a combination of sophisticated design, advanced digitalisation, enhanced safety and everyday versatility. Available in both SUV and Sportback body styles, the all-new Audi Q3 ushers in a new era of Q while bringing technologies previously reserved for larger Audi models to one of the brand’s most successful model families.

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