Audi South Africa celebrates dealer performance and excellence in customer service at the annual Vorsprung Awards

  • Audi South Africa has awarded the best performers in its dealer network at a glittering gala dinner in Johannesburg
  • Audi Centre Sandton was named 2024 Dealer of the Year, while Hatfield Motor Group walked away with the coveted 2024 Dealer Group of the Year prize
  • Awards were handed out in a further nine categories to individuals who exemplify Vorsprung durch Technik

 

Johannesburg, May 2025 – Audi South Africa recently celebrated its national dealer network at a distinguished event hosted at The Forum Hyde Park in Johannesburg. The annual Audi Vorsprung Awards is an opportunity to reward progressive performance within the Audi dealer network. Through these Awards, top performers were recognised for their determination to drive excellence and progress against key performance indicators.

“Our dealers are the driving force behind Audi’s success. In a challenging and competitive market, they continue to set new benchmarks for excellence. Like elsewhere in the world, our market is affected by economic pressures, rising living costs and shifting consumer preferences, yet our dealers remain incredibly and impressively resilient,” said Sascha Sauer, Head of Audi South Africa.

He continued: “Our dealers are the ambassadors of our brand. Their dedication to understanding Audi customers’ unique needs allows them to deliver extraordinary service. Each award is a testament to their commitment to excellence.”

And the winners were…

Dealer of the Year: Audi Centre Sandton

Dealer Group of the Year: Hatfield Motor Group

Dealer Principal of the Year:

  • Category 1 dealer: Roelf Marais, Audi Centre Sandton
  • Category 2 dealer: Quinton Richter, Audi Centre Somerset West
  • Category 3 dealer: Johannes Smit, Audi Centre Paarl

New Vehicle Sales Manager of the Year:

  • Category 1: Lateef Rasdien, Audi Centre Sandton
  • Category 2: Jacques Breytenbach, Audi Centre Somerset West
  • Category 3: Johannes Smit, Audi Centre Paarl

Pre-owned Sales Manager of the Year:

  • Category 1: Andrew Laas, Audi Centre Pinetown
  • Category 2: Thando Fani, Audi Centre Nelson Mandela Bay

Service Manager of the Year:

  • Category 1: Jacobus Engelbrecht, Audi Centre Hatfield
  • Category 2: Johannes Van Schoor, Audi Centre Mbombela
  • Category 3: Shan Maharaj, Audi Centre Newcastle

Parts Manager of the Year: Neil Koffman, Audi Centre Hatfield

Business Manager of the Year:

  • Category 1: Sonja Myburgh, Audi Centre Durban
  • Category 2: Callum Kurten, Audi Centre East London
  • Category 3: Letitia Subbon, Audi Centre Richards Bay

New Vehicle Sales Executive of the Year:

  • Category 1: Tenielle Potgieter, Audi Centre Sandton
  • Category 2: Jacques Adriaanse, Audi Centre Somerset West
  • Category 3: Suenett le Roux, Audi Centre Richards Bay

 

Pre-owned Sales Executive of the Year:

  • Category 1: Nkosinathi Ndlovu, Audi Centre Century City
  • Category 2: Michelle Lloyd-Austin, Audi Centre Nelson Mandela Bay
  • Category 3: Aldrich Samson, Audi Centre Paarl

RS Model Expert of the Year: Mark Friedman, Audi Centre Sandton

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