
Audi South Africa adapts to market challenges and strengthens customer-centric approach
- Buy-down trends, high inflation and interest rates have placed significant pressure on the premium automotive sector
- A further factor is the influx of new brands targeting the price sensitive volume segment with well-equipped vehicles
- Audi South Africa responds by reaffirming its commitment to its valued customers while adapting to new trading conditions
Johannesburg, April 2025 – In the face of a shifting premium automotive market, Audi South Africa remains steadfast in its commitment to delivering top-tier products and services while adapting to evolving industry dynamics and consumer needs.
Compounding these challenges is the absence of a regulatory framework and incentive support schemes by the South African Government — such as those available for battery electric vehicles (BEVs) in other industrialised nations — further accelerating market trajectories. The need exists for a comprehensive automotive strategy, as well as decisive action and support from Government, to ease the burden on all automotive players invested in the country. While the automotive sector is a critical contributor to the South African economy, the industry continues to face hurdles such as slow and inconsistent policy implementation and insufficient infrastructure investment. Moreover, the entry of new brands has led to substantial and heightened competition in the retail space.
Despite these shifts, however, Audi South Africa remains committed to its strategy of adapting to market conditions while ensuring premium service delivery to its customers.
Future outlook
As part of this ongoing evolution, Audi remains dedicated to keeping customers informed and engaged. In cases where adjustments have been or will be made to specific areas within the retail network, customers will be advised proactively and provided suitable alternatives. All Audi customers affected by the current changes have been contacted and informed of their alternatives as all warranty, service and maintenance policies remain fully intact. Customers concerned can also contact the Audi Customer Interaction Centre on 0869-434-838 to receive support and assistance with redirecting them to the closest Audi partner. A complete list of Audi South Africa dealers and their contact details are available on www.audi.co.za.
With a robust foundation and a clear vision for the future, Audi South Africa continues to navigate industry challenges while prioritising customer needs, innovation, and premium service delivery in close collaboration with its retail partners and investors.