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“Tomorrow is undefined. It is up to us to create it”

“Tomorrow is undefined. It is up to us to create it”

Inspired by the Audi grandsphere concept, digital artist Andrés Reisinger created an immersive and experiential artwork. In light of the reveal at this year’s Design Miami/, Reisinger sheds light on the genesis of his creation and explains the meaning of the vivid dreamscapes.

Copy: Nadia Riaz-Ahmed – Photo: Michael Krosny, Reisinger Studio Reading Time: 5 min

The vehicle shown is a concept vehicle that is not available as a production vehicle.

Portrait of Andrés Reisinger in front of a screen that shows a virtual world.Portrait of Andrés Reisinger in front of a screen that shows a virtual world.

Mr Reisinger, you are at the forefront of today’s cohort of digital artists. How did your career as a designer start?
I remember when I was very young, all my friends played video games, while I had no desire to waste my time playing other people’s roles. I wanted to create my own world. Because I am a dreamer. So, at a young age, I started exploring digital software and creating my own spaces, turning my own vision of things into reality.

Now that you are 32 years old, do you have a different vision?
Good visions always change. Everything is always changing. Nothing is still. If it stands still, it will decay. A lasting vision is one that evolves. It adapts to who you are – with all the energies and frequencies that surround you. And as an artist, I discover myself through my art. Because even now, I don’t know who I am. Every time I create, I find out more about myself. That’s my main purpose in creating.

Is that what excites you most about creating, discovering yourself?
I love that my art, whether it’s an installation or an exhibition, can change someone’s day, change their routine for a while and create a little spark or make them think of something else for a moment. That’s a great value for art and design and anything creative to have. And if I can inspire people with my art, then I achieved the ultimate goal of creating.

The seat of the Audi grandsphere concept is shown in an upright position.The seat of the Audi grandsphere concept is shown in an upright position.
Scene of the artwork is shown.Scene of the artwork is shown.

It makes us want to capture the infinite potential of tomorrow.

Andrés Reisinger

Talking about the artwork you created with Audi: what is the main idea behind it?
The artwork simulates the course of a day. Each scene evolves throughout the loops, from morning to sunset and night. It’s an analogy for changing moods. So, the artwork celebrates time and the changes in light and the very subtle colours in the movement of the sun. As time passes, the film shows the very specific and beautiful, subtle things that usually happen in life that we don’t devote so much time to. It makes us want to explore and observe the world and capture the infinite potential of tomorrow, beyond the horizon.

Expanding horizons, that’s what the Audi grandsphere concept is about, too. How did the concept car inspire you to create the digital artwork?
I understand the Audi grandsphere concept to be less about driving but more about experiences, both digital and personal. I remember that the initial inspiration came from the idea of moving, while being able to observe our surroundings and landscape due to automated driving. That distilled down to the beauty we have, the moment of time – symbolised by the light, the sun. Moreover, the three different positions of the seats inspired me to simulate the course of a day: upright in broad daylight, relaxed at sunset, reclined at dawn. We created an analogy. The scene I identify with most is that of the mirror in the room reflecting the outside from the inside. You see a sphere that has a ceiling, but through the mirror you see the sky. I like this idea of the connection between the outside and the inside.

An architectural element of the artwork is shown.An architectural element of the artwork is shown.
Portrait of Andrés Reisinger sitting on a bar stool.Portrait of Andrés Reisinger sitting on a bar stool.

It’s about honouring the small, ordinary moments that make up life.

Andrés Reisinger

What specific message do you want to convey with it? 
From the artist’s perspective, I could explain how I create data or make it happen, but it’s hard to put into words what the artwork expresses. It speaks for itself. But I would say, the artwork celebrates life. It’s about honouring the small, ordinary moments that make up life. It broadens horizons, inspires the imagination and looks at things from a different perspective. It’s a wonderful connection to the Audi grandsphere concept that envisions how we will live in the future; how we will travel and have meaningful experiences as we move through cities, landscapes and the world. Tomorrow is undefined, it is full of potential. And it is up to us to create it.

A midnight blue sky reflected in part of the artwork.A midnight blue sky reflected in part of the artwork.
The seat of the Audi grandsphere concept is shown in a relaxed position.The seat of the Audi grandsphere concept is shown in a relaxed position.
 
The Audi grandsphere concept¹

Tomorrow, made by Audi

With the Audi grandsphere concept, Audi provides a glimpse of how tomorrow’s first-class automotive comfort will look: electric, automated, intuitive – and with plenty of individual space for immersive experiences.