Audi South Africa division of Volkswagen of South Africa (Pty) Limited (“Audi SA/ we”/”us”) are committed to protecting and respecting any personal information you share with us. This statement applies to Personal Information provided to AUDI SA, its agents, partners, holding company and affiliates, including but not limited to its Dealer Partners and Volkswagen Financial Services of South Africa.
In terms of the Protection of Personal Information Act (Section 18) we are required to provide you with this notification. This statement describes what types of information we collect from you or which we may collect from third parties, how it is used by us, how we share data with others, how you can manage the information we hold and how you can contact us. The information below describes processing of your personal information which we obtain through a variety of different interactions, including when you visit our websites, social media pages, Dealer Partners or contact our customer services centre.
For the purposes of data protection laws, we are a Responsible Party, responsible for your personal information, which means we decide why and how it is processed. It also means we are responsible for that processing, which extends to those of our service providers who process your information based on our instructions. We work with other, more independent, organisations in connection with some of the processing activities described in this statement, such as social media platforms, authorised Dealer Partners and our group companies. Where that information is collected and sent to other organisations for processing that is in both our and their interests, we will be making decisions together in relation to that particular processing and will be jointly responsible with the organisations involved. We and the other organisations involved in making these decisions will be jointly responsible to you in terms of the Protection of Personal Information Act for this processing. In other circumstances, the organisation receiving your information will be separately responsible to you and use your personal information in the ways described in its privacy statement (and not ours).
You will always have the option not to receive marketing communications from us. We will never send you unsolicited spam email or communications, or share your data with anyone else who might. We do not sell your information to third parties, but we do work closely with our authorised Dealer Partners, Volkswagen Financial Services South Africa and selected partners who help us to provide you with the information, products and services that you request from us. For example, the AA who provide roadside assistance on our behalf.
The contents of this statement may change from time to time so you may wish to check this page occasionally to ensure you are still happy to share your information with us.
A. What information do we collect?
We collect information about you and your vehicle when you engage with our website, applications or authorised Dealer Partner network. We only collect information, which is necessary, relevant and adequate for the purpose you are providing it for.
The information we collect includes some or all of the following:
B. How do we use this information?
AUDI SA will only process information that is necessary for the purpose for which it has been collected. You will always have the option not to receive marketing communications from us (and you can withdraw your consent or object at any time). We will never send you unsolicited spam email or communications, or share your personal information with anyone else who might.
There are various ways in which we may use or process your personal information. We list these below:
Where you have provided your consent, we may use and process your information:
• To contact you from time to time about promotions, events, products, services or information which we think may be of interest to you; • To use algorithms, mathematical and statistical methods to create information and offers customised for you based on your information, including by making predictions about your behaviour.
We rely on our legitimate interests as the legal reason to use your information for these purposes if we collect your information from another source.
You can withdraw your consent at any time by contacting us on the details here or, in relation to any marketing messages you receive, by using the unsubscribe option included in those messages.
We may use and process your personal information where this is necessary to perform a contract with you and to fulfil and complete your orders, purchases and other transactions entered into with us (or one of our authorised Dealer Partners or selected partners).
We may use and process your personal information as set out below where it is necessary for us to carry out activities for which it is in our legitimate interests as a business to do so.
Processing necessary for us to support customers with sales and other enquiries
1. To respond to correspondence you send to us and fulfil the requests you make to us (for example: test drives, service requests, brochure requests or information about specific vehicles); 2. To provide vehicle support and services (for example warranty services and necessary interval services); 3. To provide service, maintenance and warranty information and reminders, unless you object; Processing necessary for us to respond to understanding customers and drivers’ needs 4. To analyse, evaluate and improve our products and services so that your visit and use of our website, applications, customer service centre and Dealer Partner network are more useful and enjoyable (we will generally use data amalgamated from many sources so that it doesn’t identify you personally); 5. To undertake market analysis and research (including contacting you with customer surveys) so that we can better understand you as a customer and provide tailored offers, products and services that we think you will be interested in. We will only send such offers to you if you have provided your consent for us to do so; 6. For product development purposes (for example to improve vehicle quality, performance and safety); 7. We use automated methods to analyse, combine and evaluate information that you have provided to us (including by using information we receive from third party data providers and by receiving and sharing your personal information within our group of companies like Volkswagen Financial Services), see details about our relevant group companies below:
• AUDI AG • Volkswagen Financial Services South Africa (Pty) Limited • Volkswagen AG
We collect and analyse this information in this way so that we can deliver the most appropriate customer experience to you by tailoring and making relevant all our services and communications, including by making predictions about your current or future needs or interests (for example, when you might be ready to change your vehicle and the models you may be interested in);
Processing necessary for us to promote our business, brands and products and measure the reach and effectiveness of our campaigns
We may process your personal information to comply with our legal or regulatory requirements (for example to assist, or respond to a request for information from, an authorised authority, regulatory body or court, or to respond to a court order). These requirements include processing to remember your cookie consent preferences for optional cookies used by our website.
Sometimes we will need to process your personal information to contact you if there is an urgent safety or product recall notice and we need to tell you about it.
C. How do we share information?
We do not sell your information to third parties, but we do work closely with our retailer network and with third party suppliers who fulfil business activities for us (like roadside assistance, marketing, events and market research etc.)
We do not sell your information to third parties. However, we may from time to time disclose your information to the following categories of companies or organisations to which we pass the responsibility to handle services on our behalf: roadside assistance service providers, customer contact centres, mobility and car hire providers, hosting providers, data cleansing and verification providers, direct marketing communications agencies and consultants, market research and market analytics service providers, our legal and other professional advisors.
We will also share your information with our Dealer Partner network in situations where we need to pass your information to them in order to manage any request, provide a service or handle any complaint you may have made to us. For example, where you have requested a test drive, we will need to share your personal information with your selected Dealer Partner so that they can contact you to arrange for the test drive to take place.
Sharing for legal reasons:
We will also share your personal information if we have a duty to do so, e.g. to assist an authorised authority, regulatory body or court, or to enforce or protect our legal rights or to establish, bring or defend legal claims.
There are also circumstances where we share your information with our parent (or other companies within the VW Group) in order to understand you as a customer, fulfil orders, transactions, handle complaints or provide you with a service or information that you have requested. For example, we will share information with Volkswagen Financial Services South Africa (Pty) Limited where you enquire about their services through us or where you make a complaint to us and later make the same or similar complaint to them. Volkswagen Financial Services South Africa (Pty) Limited may use your information to provide you with information and carry out their obligations arising from contracts you enter into with them. For more information, please see their privacy statement.
Social Media Platforms:
We use a number of different social media platforms to communicate with you and to promote products and services. We process your personal information using these platforms in a variety of ways, as follows:
We use your personal information when you post content or otherwise interact with us on our official pages on Facebook, Instagram, LinkedIn, Twitter, Snapchat, TikTok and other social media platforms. We also use the Page Insights service for Facebook, Instagram and LinkedIn to view statistical information and reports regarding your interactions with the pages we administer on those platforms and their content. Where those interactions are recorded and form part of the information we access through these Page Insights services, the relevant platform and we are joint controllers of the processing necessary to provide that service to us.
Our relationship with Social Media Platforms
The respective social media platform also processes, as our processor, personal information that we submit for the purposes of matching, online targeting, measurement, and reporting and analytics purposes. These services include the processing these platforms carry out when they display our advertisements to you in your news feed at our request after matching contact details for you that we have uploaded to them. These advertisements may include forms through which we collect contact information you give to us.
Transfers outside the Republic of South Africa:
Due to the international nature of our business, there may be some instances where your information is processed or stored outside of the Republic of South Africa and EU. In those instances, we will take reasonable measures to ensure that appropriate safeguards are in place for that transfer and storage as required by applicable law.
We take reasonable steps to ensure that any third party partners who handle your information comply with data protection legislation and protect your information just as we do. We only disclose personal information that is necessary for them to provide the service that they are undertaking on our behalf. We will aim to anonymise your information or use aggregated none specific data sets wherever possible.
D. How long do we keep your information for?
We will not hold your personal information in an identifiable format for any longer than is necessary. If you are a customer or otherwise have a relationship with us we will hold personal information about you for a longer period than if we have obtained your details in connection with a prospective relationship.
If we have a relationship with you (e.g. you are a customer, owner or the registered driver of a vehicle purchased or serviced from us or an authorised Dealer Partner), we hold your personal information for 16 years from the date our relationship ends. We hold your personal information after our relationship ends as required by other regulatory requirements. Our relationship may end for a number of reasons including where the vehicle warranty, or we have been made aware that you no longer own or drive that vehicle.
Where we have obtained your personal information following a request for information, test drive, brochure, quotation or any other information on any of our products or services, we hold your personal information for an indefinite period from the date we collect that information, unless during that period you opt out of or unsubscribe from receiving marketing information.
Where you have consented to receive marketing, regardless of whether or not we have a relationship with you, we will retain information we need to market to you until such time as you opt out or unsubscribe from receiving marketing information.
We hold your personal information for the above periods to give us an opportunity to form a relationship with you.
The only exceptions to the periods mentioned above are where:
• The law requires us to hold your personal information for a longer period, or de-identify or delete it sooner; • Where you have raised a legal claim, complaint or concern regarding a product or service offered by us.
E. How can you manage the information we hold about you?
You have the right as an individual to access your personal information we hold about you and make corrections if necessary and the right to object to the processing of your personal information. You also have the right to withdraw any consent you have previously given us and ask us to erase information we hold about you. You can also object to us using your personal information (where we rely on our business interests to process and use your personal information).
You have a number of rights in relation to your personal information under data protection law. In relation to most rights, we will ask you for information to confirm your identity and, where applicable, to help us search for your personal information. Except in rare cases, we will respond to you within 30 days after we have received any request (including any identification documents requested).
You have the right to:
1. Ask for a copy of the information that we hold about you; 2. Correct and update your information; 3. Withdraw your consent (where we rely on it). Please see further How do we use this information; 4. Object to our use of your information (where we rely on our legitimate interests to use your personal information) provided we do not have any continuing lawful reason to continue to use and process the information. When we do rely on our legitimate interests to use your personal information for direct marketing, we will always comply with your right to object; 5. Erase your information (or restrict the use of it), provided we do not have any continuing lawful reason to continue to use and process that information; 6. Transfer your information in a structured data file (in a commonly used and machine-readable format), where we rely on your consent to use and process your personal information or need to process it in connection with your contract.
You can exercise the above rights and/or manage your information by contacting us using the details below:
Contact details of the Responsible Party.
AUDI SA: 0860 434 737
Commercial Vehicles: 0860 103 349
Facsimile: 041 394 5170
Postal address: PO Box 80, Kariega, South Africa, 6230
Physical address: 103 Algoa Road, Kariega, South Africa, 6230
If you have any specific data protection concerns or a complaint, you can address it to our Data Protection Team email@example.com
If you are unhappy, you have the right to lodge a complaint with the Information Regulator.
The contact details for the Information Regulator: