Audi Design | Innovation Meets Aesthetics

Audi Design | Innovation Meets Aesthetics | Audi South Africa

Design

Ideal design that gives the functionality of the interior and exterior a breath-taking and emotional aesthetics: Audi does not only create exciting designs, but spaces for experiences as well. Discover how Audi is shaping the future.

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Aerodynamic
Creativity

Design

Aesthetics x Performance = Perfection

Witness the harmonious blend of design aesthetics and performance prowess in Audi masterpiece. Explore Audi's fusion of aesthetics and performance.

Design

A designer between worlds

Andrés Reisinger is creating a digital artwork with Audi to be presented at Design Miami.

Design

“Tomorrow is undefined. It is up to us to create it”

Digital artist and designer Andrés Reisinger sheds light on the genesis of his creation in the light of the reveal at Design Miami/.

Design

On the renaissance of design

Creative director Gabriele Chiave gives insights on the intersection between circularity and design.

Design

The vision behind the new Audi activesphere concept¹

Marc Lichte, Head of Design at Audi, talks about the vision behind the new concept car.

Design

The Four Rings’ new, luminous gaze.

Designer Lukas Rittwage created the Audi eyes – the brand’s iconic new headlights – based on the four rings.

Design

“Human-centered design begins where functionality ends“

Designer Marcel Wanders talks about the importance of human-centered design and his desire to add value to objects.

Design

“The perfect combination of sportiness and sophistication”

We visited the Audi Q4 e-tron experts within Audi’s Colour & Trim department and learned what customers can look forward to.

Design

Detective work in the wind tunnel

In the Audi aeroacoustic wind tunnel, aerodynamics specialists are perfecting the shape of the Audi RS e-tron GT.

Design

Reinventing the wheel

Audi wheel designer Andreas Valencia Pollex is reinventing the wheel for electric vehicles—in terms of both design and aerodynamics.

Design

The masterpiece

Marc Lichte, head of Audi design, answers nine questions about the Audi e-tron GT.

Design

Cool innovation

Innovative paintwork may play a key role in electromobility at Audi. Thanks to game-changing reflective pigments.

Design

Smart craftsmanship

Find out about how the fully electric Audi e-tron GT quattro is being produced at Böllinger Höfe by melding craftsmanship and smart factory technology.

Design

Marc Lichte’s Audi e-design

Head of Audi Design Marc Lichte talks about the most important design features of the exterior on electric drive models at Audi.