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Stay current with all the latest local news from the world of Audi

Audi South Africa crowns top-performing Dealers at 2025 Vorsprung Awards

  • Hatfield Motor Group awarded Dealer Group of the Year
  • Audi Centre Rivonia and Audi Centre Nelson Mandela Bay named Dealers of the Year
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The Audi Open Haus Sales Event Launches in South Africa

  • Audi Open Haus launches nationwide at Audi dealerships.
  • Customers can test drive Audi vehicles and explore tailored ownership offers.
  • Participants stand a chance to win an exclusive Audi Formula 1 experience.
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Introducing the new Audi A3 Sportback S line: an accessible entry point to the Audi compact segment

  • New Audi A3 Sportback TFSI 110kW S line introduced with pricing from R769,000
  • Revised S line equipment structure across the A3 range for the local market: S line, S line Plus and S line Black
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Audi South Africa to present “Restaurant of the year” at the 2026 LUXE Restaurant Awards

  • A brand partnership celebrating and acknowledging excellence, innovation and premium customer experiences within the hospitality industry in South Africa.
  • Audi brand is the official vehicle partner for the 2026 LUXE Restaurant Awards. 
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Audi South Africa sets direction for 2026 at Volkswagen Group Africa Indaba

  • 2025 performance reflects continued market progress, supported by strong Audi
    Sport results.
  • A clear direction for 2026 has been outlined, driven by product momentum and
    performance leadership.
  • A focused product pipeline, strengthened ownership offering and alignment with
    Formula One define the road ahead.
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Global retail pioneer Markus Schuster appointed Head of Audi SA

  • Markus Schuster appointed as Audi South Africa’s new country lead, effective September 2025.
  • His appointment marks an important new chapter for the brand in South Africa and reflects Audi’s long-term commitment to the local market.
  • He joins Audi South Africa with more than two decades of global automotive experience across Germany, Italy and Singapore.
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The new Audi S3 Sportback and Sedan: High-performance, agile and expressive

  • Increased performance with 245kW of power and 420 Nm of torque
  • Torque splitter and dynamic plus mode for agile handling
  • Expressive design and selectable daytime running light signatures
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Audi South Africa unveils the A5 Sedan – A model that blends modern design with premium proportions

 
  • With sculpted contours and a coupe-inspired silhouette, the new Audi A5 Sedan delivers a dynamic reinterpretation of modern Audi design.
  • Enhanced driving dynamics, from revised steering to brake torque vectoring, deliver a noticeably sharper, more confident and comfortable driving experience.
  • A human-centric interior, panoramic curved displays, and intuitive touch-and-voice controls create a connected, seamless experience for both driver and passenger.
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Audi South Africa celebrates dealer performance and excellence in customer service at the annual Vorsprung Awards

  • Audi South Africa has awarded the best performances in its dealer network at a glittering gala dinner in Johannesburg
  • Audi Centre Sandton was named 2024 Dealer of the Year, while Hatfield Motor Group walked away with the coveted 2024 Dealer Group of the Year prize
  • Awards were handed out in a further nine categories to individuals who exemplify Vorsprung durch Technik

 

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Audi South Africa adapts to market challenges and strengthens customer-centric approach

  • Buy-down trends, high inflation and interest rates have placed significant pressure on the premium automotive sector
  • A further factor is the influx of new brands targeting the price sensitive volume segment with well-equipped vehicles
  • Audi South Africa responds by reaffirming its commitment to its valued customers while adapting to new trading conditions

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Audi South Africa confirms pricing of facelifted A3 range, including updated RS 3 halo model

  • Popular Audi A3 range receives various cosmetic and convenience upgrades
  • Bespoke-to-SA Black and Carbon Edition models form part of the range
  • The A3 line-up will be expanded with the all-new S3 model later this year

 

 

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Audi South Africa’s launches the brand’s most powerful combustion vehicle yet: the RS Q8 performance

  • The RS Q8 performance completes the updated Q8 range, which includes the 45 TDI, 55 TFSI and petrol-powered SQ8
  • Its output of 471kW makes this SUV the most powerful series-produced combustion model in the history of Audi Sport GmbH
  • With a time of 7:36.698 minutes, the RS Q8 performance has set the record for production SUVs at the fearsome Nürburgring Nordschleife circuit
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Strong in design, comfort and technology – the revised Audi Q7 and SQ7 are now available in South Africa

 

  • Unmistakable design with new details makes for impressive street presence
  • Headlights and rear lights customisable for the first time thanks to digital lighting technology
  • The updated Q7 range includes an SQ7 model now sporting a 4.0-litre twin-turbocharged V8 engine
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Audi South Africa announces that the single RS 6 Avant GT model destined for SA will be auctioned in November

  • The RS 6 Avant GT is the pinnacle of the model series and will be limited to just 660 units globally
  • Only one RS 6 Avant GT will make its way to South Africa and is numbered 74/660
  • Audi SA will auction this single model at a dazzling gala dinner in November 2024
  • Potential bidders are encouraged to follow the registration process through audi.co.za/oneofakind


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Audi South Africa announces Ricci Birchfield as new Head of Marketing, Product and PR

  • Ricci Birchfield has been appointed as Audi SA’s new Head of Marketing, Product and PR, effective 1 February 2025
  • He brings more than 18 years of automotive industry experience, specialising in marketing, digital strategy and business transformation
  • Ricci has been recognised as one of South Africa’s Top 50 Digital Transformation Leaders in both 2023 and 2024
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Audi South Africa donates proceeds from RS 6 Avant GT auction to worthy NPO

  • Audi SA’s R500,000 donation to the Kutlwanong Centre for Maths, Science and Technology reinforces its commitment to advancing critical skills
  • The funds were raised through the exclusive auction of the one-of-a-kind Audi RS6 Avant GT last year
  • This partnership enables Kutlwanong to extend its programmes, cultivating future leaders in STEM fields
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Sharpened favourite: Audi South Africa confirms the local line-up of the upgraded A3

  • Popular Audi A3 range receives various cosmetic and convenience upgrades
  • Extended standard equipment is underpinned by a rationalised offering that makes it easier than ever for customers to specify their ideal A3
  • The A3 will be joined by sportier derivatives in due course; details of these models will be communicated early in 2025

 

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Audi driving experience thrills at Kyalami Grand Prix Circuit

 

2024/09/27

  • Audi South Africa was thrilled to host 27 of the country's top motoring content creators at the renowned Kyalami Grand Prix Circuit for an adrenaline-fuelled Audi driving experience.

 

 

 


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Audi South Africa expands popular Q3 range with the addition of new 35 TDI diesel variants

2024-09-26

 

  • Following customer demand, new Q3 35 TDI and Q3 Sportback 35 TDI join Audi’s popular compact SUV and CUV ranges.

  • The new 35 TDI models will be offered exclusively in Audi South Africa’s Black and Urban Edition trim lines.

  • The 35 TDI engine balances exceptional fuel efficiency with strong performance and refinement 



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Audi South Africa expands charging network with the addition of 150kW DC rapid public chargers in key national locations

2024-07-12

 

  • In collaboration with its strategic partner Rubicon, Audi has added six 150kW DC rapid public chargers to key locations across South Africa
  • These new chargers will be located along the N1, N2 and N3 corridors within easy reach for city dwellers and those motorists travelling longer distances
  • This latest expansion marks Audi South Africa’s third wave of charging infrastructure investment since 2022, bringing the total to more than R50 million


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Audi South Africa adds Urban Edition models to Q3 and Q3 Sportback ranges

Audi South Africa adds Urban Edition models to Q3 and Q3 Sportback ranges

  • 2024-03-13
  • The Q3 Urban Edition and Q3 Sportback Urban Edition are the latest models to join Audi South Africa’s burgeoning special edition line-up
  • These derivatives join the Q3 and Q3 Sportback Black Edition models that were launched earlier this year
  • Urban Edition packages represent a classic design language, favouring silver trim elements and a value-led yet generous standard specification bundle


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Audi South Africa revs up the excitement with the return of the Audi driving experience

2024-05-13 

  • Audi South Africa announces the return of the Audi driving experience exclusively held at the Kyalami Grand Prix Circuit in Johannesburg featuring exhilarating RS models
  • A trio of events are scheduled from July to November, offering participants the opportunity to refine their driving skills under the guidance of professional racing drivers



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Audi South Africa launches ground-breaking AI-powered advertising campaign for special edition models

2024-03-13

  • Audi has masterfully curated a line of special edition models, tailored exclusively for the South African market.
  • Audi has partnered with advertising agency Ogilvy SA and local AI experts Monkey Donkey to launch a campaign that seamlessly merges creativity with cutting-edge technology.


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Audi South Africa welcomes new Head of Aftersales and Dealer Network Management

2024-03-11 

  • Ashley Reddy joins Audi South Africa’s management team following distinguished stints in various roles at automotive brands
  • She will oversee the Aftersales and Dealer Network Management portfolio with a focus on continued exceptional service and support to Audi’s customers and dealers


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Audi South Africa introduces a range of special-edition models unique to the local market

2024-02-06

  • Black Edition and Urban Edition models include popular styling and convenience features, making it easier for customers to choose their perfect Audi
  • Customers can now order Black Edition versions of the Q2, A3 and S3 Sportback and Sedan, as well as the Q3 SUV and Sportback
  • Audi SA will also offer Urban Edition models in the Q2 and A3 ranges
  • These introductions follow the successful launch of the A4 and S4 Black Edition
  • Later this year, the Black Edition treatment will extend to the Q5 and SQ5 SUV and Sportback, and the A5 and S5 Coupé and Sportback line-ups


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When a model reaches its maximum: The new Audi RS 6 Avant GT

2024-02-06

  • Carbon hood and fenders as well as 22-inch wheels in a distinctive design ensure high recognisability
  • Adjustable coilover suspension, high-performance tyres, and optimised quattro sport differential enhance the driving dynamics
  • Only 660 units worldwide and heritage decals based on the Audi 90 quattro IMSA GTO guarantee exclusivity


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