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Stay current with all the latest local news from the world of Audi

Audi driving experience thrills at Kyalami Grand Prix Circuit

    Audi South Africa was thrilled to host 27 of the country's top motoring content creators at the renowned Kyalami Grand Prix Circuit for an adrenaline-fuelled Audi driving experience this past Friday.


Audi South Africa expands popular Q3 range with the addition of new 35 TDI diesel variants

2024-09-26

 

  • Following customer demand, new Q3 35 TDI and Q3 Sportback 35 TDI join Audi’s popular compact SUV and CUV ranges.

  • The new 35 TDI models will be offered exclusively in Audi South Africa’s Black and Urban Edition trim lines.

  • The 35 TDI engine balances exceptional fuel efficiency with strong performance and refinement 



Audi South Africa announces that the single RS 6 Avant GT model destined for SA will be auctioned in November

  • The RS 6 Avant GT is the pinnacle of the model series and will be limited to just 660 units globally
  • Only one RS 6 Avant GT will make its way to South Africa and is numbered 74/660
  • Audi SA will auction this single model at a dazzling gala dinner in November 2024
  • Potential bidders are encouraged to follow the registration process through audi.co.za/oneofakind


Audi South Africa expands charging network with the addition of 150kW DC rapid public chargers in key national locations

2024-07-12

 

  • In collaboration with its strategic partner Rubicon, Audi has added six 150kW DC rapid public chargers to key locations across South Africa
  • These new chargers will be located along the N1, N2 and N3 corridors within easy reach for city dwellers and those motorists travelling longer distances
  • This latest expansion marks Audi South Africa’s third wave of charging infrastructure investment since 2022, bringing the total to more than R50 million


Audi South Africa adds Urban Edition models to Q3 and Q3 Sportback ranges

Audi South Africa adds Urban Edition models to Q3 and Q3 Sportback ranges

  • 2024-03-13
  • The Q3 Urban Edition and Q3 Sportback Urban Edition are the latest models to join Audi South Africa’s burgeoning special edition line-up
  • These derivatives join the Q3 and Q3 Sportback Black Edition models that were launched earlier this year
  • Urban Edition packages represent a classic design language, favouring silver trim elements and a value-led yet generous standard specification bundle


Audi South Africa revs up the excitement with the return of the Audi driving experience

2024-05-13 

  • Audi South Africa announces the return of the Audi driving experience exclusively held at the Kyalami Grand Prix Circuit in Johannesburg featuring exhilarating RS models
  • A trio of events are scheduled from July to November, offering participants the opportunity to refine their driving skills under the guidance of professional racing drivers



Audi South Africa launches ground-breaking AI-powered advertising campaign for special edition models

2024-03-13

  • Audi has masterfully curated a line of special edition models, tailored exclusively for the South African market.
  • Audi has partnered with advertising agency Ogilvy SA and local AI experts Monkey Donkey to launch a campaign that seamlessly merges creativity with cutting-edge technology.


Audi South Africa welcomes new Head of Aftersales and Dealer Network Management

2024-03-11 

  • Ashley Reddy joins Audi South Africa’s management team following distinguished stints in various roles at automotive brands
  • She will oversee the Aftersales and Dealer Network Management portfolio with a focus on continued exceptional service and support to Audi’s customers and dealers


Audi South Africa introduces a range of special-edition models unique to the local market

2024-02-06

  • Black Edition and Urban Edition models include popular styling and convenience features, making it easier for customers to choose their perfect Audi
  • Customers can now order Black Edition versions of the Q2, A3 and S3 Sportback and Sedan, as well as the Q3 SUV and Sportback
  • Audi SA will also offer Urban Edition models in the Q2 and A3 ranges
  • These introductions follow the successful launch of the A4 and S4 Black Edition
  • Later this year, the Black Edition treatment will extend to the Q5 and SQ5 SUV and Sportback, and the A5 and S5 Coupé and Sportback line-ups


When a model reaches its maximum: The new Audi RS 6 Avant GT

2024-02-06

  • Carbon hood and fenders as well as 22-inch wheels in a distinctive design ensure high recognisability
  • Adjustable coilover suspension, high-performance tyres, and optimised quattro sport differential enhance the driving dynamics
  • Only 660 units worldwide and heritage decals based on the Audi 90 quattro IMSA GTO guarantee exclusivity


Audi South Africa introduces a range of special-edition models unique to the local market

2023-11-23

  • Black Edition and Urban Edition models include popular cosmetic and convenience features, making it easier for customers to choose their perfect Audi
  • The first models to launch are the A4 and S4 Black Edition
  • Next year, special-edition versions of the Q2, A3 and S3, A5 and S5, Q3 SUV and Sportback, and Q5 SUV and Sportback will follow


Your next smart device is an Audi e-tron

2023-11-20 

  • Audi South Africa launches a campaign to change perceptions with Audi mini EV chargers in airports
  • The initiative invites travellers to give their phones a boost by using these mini chargers in Bidvest Premier Lounges



The spirit of togetherness: Audi SA and VWSA’s commitment

2023-08-18

  • Collaborative impact
  • Volunteerism at its best
  • Empowering communities

The spirit of togetherness: Audi SA and VWSA’s commitment

2023-08-18

  • Collaborative impact
  • Volunteerism at its best
  • Empowering communities

Audi South Africa welcomes Terence Steenkamp as its new PR and Relationships Manager

2023-07-18

  • Terence will manage the luxury automotive brand’s public relations, social media and customer relationship portfolios

Audi South Africa welcomes Terence Steenkamp as its new PR and Relationships Manager

2023-07-18

  • Terence will manage the luxury automotive brand’s public relations, social media and customer relationship portfolios

Potent power meets expressive design – the Audi RS 6 Avant performance and RS 7 Sportback performance

2023-07-10

  • Power increase of 22kW and 50 Nm make for a faster sprint from 0–100 km/h in 3.4 seconds
  • More precise handling thanks to optimized self-locking centre differential, new 22-inch lightweight wheels, and high-performance tyres
  • Matte exterior components and blue interior accents highlight the exclusive character of the performance models

Potent power meets expressive design – the Audi RS 6 Avant performance and RS 7 Sportback performance

2023-07-10

  • Power increase of 22kW and 50 Nm make for a faster sprint from 0–100 km/h in 3.4 seconds
  • More precise handling thanks to optimized self-locking centre differential, new 22-inch lightweight wheels, and high-performance tyres
  • Matte exterior components and blue interior accents highlight the exclusive character of the performance models
Audi displays 3D innovation in billboard advertising

An exciting first - Audi displays 3D innovation in billboard advertising

2023-06-28

  • First for an automotive brand in South Africa, Audi launches an innovative set of 3D anamorphic billboards in Johannesburg, Cape Town and Umhlanga.
  • The creative advertising features the Audi grandsphere concept vehicle, showcasing the future of mobility for the Four Rings.

An exciting first - Audi displays 3D innovation in billboard advertising

2023-06-28

  • First for an automotive brand in South Africa, Audi launches an innovative set of 3D anamorphic billboards in Johannesburg, Cape Town and Umhlanga.
  • The creative advertising features the Audi grandsphere concept vehicle, showcasing the future of mobility for the Four Rings.

Audi driving experience returns to South Africa with exciting pop-up events

2023-06-05

  • The pop-up events will run between July and November 2023 in Gauteng, Western Cape and Kwa-Zulu Natal.
  • An extensive range of Audi’s RS performance models will be showcased as part of an extensive performance driving programme.
  • Focused on advanced driving skills, including precision cornering, braking and acceleration techniques.

Audi driving experience returns to South Africa with exciting pop-up events

2023-06-05

  • The pop-up events will run between July and November 2023 in Gauteng, Western Cape and Kwa-Zulu Natal.
  • An extensive range of Audi’s RS performance models will be showcased as part of an extensive performance driving programme.
  • Focused on advanced driving skills, including precision cornering, braking and acceleration techniques.
Audi completes second investment wave into South Africa’s EV charging network

Audi celebrates stand out Dealer performance and excellence in customer experience at Audi Vorsprung Awards

2023-04-20

  • Audi recognises the pinnacle of the best performers in the Audi SA network, rewarding their determination to drive excellence.
  • Audi Centre Arcadia was named 2022 Dealer of the Year, a notable honour earned by the dealership for the fifth consecutive year.
  • Distinction also went to the Audi Hatfield Group, being awarded the 2022 Dealer Group of the Year.

Audi celebrates stand out Dealer performance and excellence in customer experience at Audi Vorsprung Awards

2023-04-20

  • Audi recognises the pinnacle of the best performers in the Audi SA network, rewarding their determination to drive excellence.
  • Audi Centre Arcadia was named 2022 Dealer of the Year, a notable honour earned by the dealership for the fifth consecutive year.
  • Distinction also went to the Audi Hatfield Group, being awarded the 2022 Dealer Group of the Year.

Audi is fully invested in South Africa’s transition to future mobility

With relations between Germany and South Africa strengthened even further by the German government’s commitment of over R6 billion to support South Africa’s Just Energy Transition, Audi Board Member Hildegard Wortmann is visiting the country to celebrate the brand’s long-standing presence in the market and chart a new path for a more sustainable automotive future.

Audi is fully invested in South Africa’s transition to future mobility

With relations between Germany and South Africa strengthened even further by the German government’s commitment of over R6 billion to support South Africa’s Just Energy Transition, Audi Board Member Hildegard Wortmann is visiting the country to celebrate the brand’s long-standing presence in the market and chart a new path for a more sustainable automotive future.

Audi completes second investment wave into South Africa’s EV charging network

Audi completes second investment wave into South Africa’s EV charging network

2023-01-31

  • Together with its partners, Audi has invested about R45 million over the past two years into state-of-the art charging technology.
  • Audi pioneered installation of ultra-fast public chargers in South Africa last year.
  • Now, Audi has raised the bar even further by bringing the very first DC 200kW charger with solar power back-up as part of its second phase of investment in the country’s EV charging network.

Audi completes second investment wave into South Africa’s EV charging network

2023-01-31

  • Together with its partners, Audi has invested about R45 million over the past two years into state-of-the art charging technology.
  • Audi pioneered installation of ultra-fast public chargers in South Africa last year.
  • Now, Audi has raised the bar even further by bringing the very first DC 200kW charger with solar power back-up as part of its second phase of investment in the country’s EV charging network.

Inspirational performance in the luxury class: The Audi S8 TFSI quattro

2022-11-22

  • Powerful 4.0 TFSI V8 engine providing 420kW and 800Nm torque.
  • Leading edge technology offers an unsurpassed driving and digital user experience for drivers and passengers.
  • Predictive active suspension provides executive levels of comfort.

Inspirational performance in the luxury class: The Audi S8 TFSI quattro

2022-11-22

  • Powerful 4.0 TFSI V8 engine providing 420kW and 800Nm torque.
  • Leading edge technology offers an unsurpassed driving and digital user experience for drivers and passengers.
  • Predictive active suspension provides executive levels of comfort.

Progressive solar innovation powered by Audi Centre Centurion

2022-08-25

  • Audi Centre Centurion implements solar solution to progress the transition to emobility, greener energy and a more sustainable future.
  • 53kWp of photovoltaic (PV) solar power has been installed on the roof of the Dealership to power the Dealership, Audi e-tron chargers and offset the energy demand on site.
  • A progressive solar partnership sets a new standard for automotive sustainability in the country.

Progressive solar innovation powered by Audi Centre Centurion

2022-08-25

  • Audi Centre Centurion implements solar solution to progress the transition to emobility, greener energy and a more sustainable future.
  • 53kWp of photovoltaic (PV) solar power has been installed on the roof of the Dealership to power the Dealership, Audi e-tron chargers and offset the energy demand on site.
  • A progressive solar partnership sets a new standard for automotive sustainability in the country.

Audi’s ultra-fast electric vehicle chargers are live

2022-08-15

  • In January 2022, Audi committed to progress ultra-fast EV charging technology for South Africa – up to 150kW (DC).
  • By pioneering this technology, Audi has helped install the fastest public chargers in the country to date.
  • The project, in partnership with GridCars has resulted in 33 installations of fast and ultra-fast EV chargers.
  • This includes four 150kW (DC) ultra-fast, five 80kW (DC) fast and twenty-four 22kW (AC) EV charger installations.
Audi’s ultra-fast electric vehicle chargers are live

Audi’s ultra-fast electric vehicle chargers are live

2022-08-15
  • In January 2022, Audi committed to progress ultra-fast EV charging technology for South Africa – up to 150kW (DC).
  • By pioneering this technology, Audi has helped install the fastest public chargers in the country to date.
  • The project, in partnership with GridCars has resulted in 33 installations of fast and ultra-fast EV chargers.
  • This includes four 150kW (DC) ultra-fast, five 80kW (DC) fast and twenty-four 22kW (AC) EV charger installations.
A connected drive for older Audi vehicles - Introducing Audi connect plug and play

A connected drive for older Audi vehicles - Introducing Audi connect plug and play

2022-07-04
  • Designed to serve Audi drivers with vehicles from model year 2008 and onwards that do not have Audi connect installed.
  • A new and free digital innovation which started rolling out to Audi owners from 1 June 2022.
  • The Audi connect plug and play technology is installed on-site at an Audi Dealership, automatically providing digital and connected functionality between the vehicle and smartphone.

A connected drive for older Audi vehicles - Introducing Audi connect plug and play

2022-07-04

  • Designed to serve Audi drivers with vehicles from model year 2008 and onwards that do not have Audi connect installed.
  • A new and free digital innovation which started rolling out to Audi owners from 1 June 2022.
  • The Audi connect plug and play technology is installed on-site at an Audi Dealership, automatically providing digital and connected functionality between the vehicle and smartphone.

The “Garage of the Future” progressed by Audi at Decorex Africa 2022

2022-06-17

  • Partnership with Donald Nxumalo (Interior Designer) who will be showcasing the “Garage of the Future” at Decorex Africa 2022.
  • The futuristic “Garage of the Future” embraces progress to an environment that encapsulates electric mobility, luxury and modern interior design.
  • The exhibition will house Audi’s pinnacle of electric performance, the RS e-tron GT.
The “Garage of the Future” progressed by Audi at Decorex Africa 2022

The “Garage of the Future” progressed by Audi at Decorex Africa 2022

2022-06-17
  • Partnership with Donald Nxumalo (Interior Designer) who will be showcasing the “Garage of the Future” at Decorex Africa 2022.
  • The futuristic “Garage of the Future” embraces progress to an environment that encapsulates electric mobility, luxury and modern interior design.
  • The exhibition will house Audi’s pinnacle of electric performance, the RS e-tron GT.

New appointment at Audi South Africa: National Sales Operations Manager

2022-06-13

  • Johannesburg, 13 June, 2022 – Audi South Africa is pleased to announce the appointment of Mulalo Makungo (Ratshikhopha) to the role Audi National Sales Operations Manager, officially from 1 April 2022. She brings with her over ten years’ experience in the automotive industry and has worked with the Barloworld and McCarthy Groups at Head Office level and across various other brands in the automotive sector, including BMW, General Motors, Burchmores and Traders Online.
New appointment at Audi South Africa: National Sales Operations Manager

New appointment at Audi South Africa: National Sales Operations Manager

2022-06-13
  • Johannesburg, 13 June, 2022 – Audi South Africa is pleased to announce the appointment of Mulalo Makungo (Ratshikhopha) to the role Audi National Sales Operations Manager, officially from 1 April 2022. She brings with her over ten years’ experience in the automotive industry and has worked with the Barloworld and McCarthy Groups at Head Office level and across various other brands in the automotive sector, including BMW, General Motors, Burchmores and Traders Online.

Audi progresses electric vehicle safety training for South African First Responders

  • Audi is first OEM to train and prepare South African First Responders like fire services and paramedics on the topic of e-mobility and electric vehicles.
  • 70 First Responders were trained as part of Audi’s local e-tron launch and EV roll out.
  • Class-room and practical based EV training enabled a train-the-trainer facilitation across all portfolios within the Department of Cooperative Governance and the National Disaster Management Centre in South Africa.

Audi progresses electric vehicle safety training for South African First Responders

  • Audi is first OEM to train and prepare South African First Responders like fire services and paramedics on the topic of e-mobility and electric vehicles.
  • 70 First Responders were trained as part of Audi’s local e-tron launch and EV roll out.
  • Class-room and practical based EV training enabled a train-the-trainer facilitation across all portfolios within the Department of Cooperative Governance and the National Disaster Management Centre in South Africa.

Audi celebrates excellent Dealer performance

2022-02-25
  • The annual Audi Silver Arrow Awards represents the pinnacle of performance within the areas of: Sales, Customer Service, Parts and Accessories and Audi Financial Services.
  • The annual Audi Silver Arrow Awards represents the pinnacle of performance within the areas of: Sales, Customer Service, Parts and Accessories and Audi Financial Services.
  • Hatfield Group awarded ‘2021 Audi Dealer Group of the Year’.

Audi celebrates excellent Dealer performance

2022-02-25

  • The annual Audi Silver Arrow Awards represents the pinnacle of performance within the areas of: Sales, Customer Service, Parts and Accessories and Audi Financial Services.
  • The annual Audi Silver Arrow Awards represents the pinnacle of performance within the areas of: Sales, Customer Service, Parts and Accessories and Audi Financial Services.
  • Hatfield Group awarded ‘2021 Audi Dealer Group of the Year’.

Night of Progress proudly welcomes Audi’s e-tron brand to South Africa

2022-02-23

  • Audi e-tron brand officially launched in South Africa through a ‘Night of Progress’ in Cape Town.
  • First media, celebrity and VIP test drives of the design and performance icon, the Audi RS e-tron GT.
  • Audi is the first premium automotive brand to launch a fully-fledged electric vehicle range locally.
  • An e-tron 55 First edition model will be available in the second half of 2022, priced from R1,745,000

Night of Progress proudly welcomes Audi’s e-tron brand to South Africa

2022-02-23
  • Audi e-tron brand officially launched in South Africa through a ‘Night of Progress’ in Cape Town.
  • First media, celebrity and VIP test drives of the design and performance icon, the Audi RS e-tron GT.
  • Audi is the first premium automotive brand to launch a fully-fledged electric vehicle range locally.
  • An e-tron 55 First edition model will be available in the second half of 2022, priced from R1,745,000

Reservations for the Audi e-tron range announced

2021-11-25
  • Audi’s fully-fledged e-tron range is due to retail during the first quarter of 2022.
  • Customers can now reserve their e-tron model of preference through the national Audi e-tron Dealer Network
  • An e-tron 55 launch edition model will be announced.

Reservations for the Audi e-tron range announced

2021-11-25

  • Audi’s fully-fledged e-tron range is due to retail during the first quarter of 2022.
  • Customers can now reserve their e-tron model of preference through the national Audi e-tron Dealer Network
  • An e-tron 55 launch edition model will be announced.

Sporty, practical and elegant: The first-ever Audi Q5 and SQ5 Sportback

2021-11-18

  • Design drawcard - the new CUV captivates with its sporty and progressive stance
  • Tremendous variability and high everyday utility
  • New light generation: rear lights with digital OLED technology

Sporty, practical and elegant: The first-ever Audi Q5 and SQ5 Sportback

2021-11-18
  • Design drawcard - the new CUV captivates with its sporty and progressive stance
  • Tremendous variability and high everyday utility
  • New light generation: rear lights with digital OLED technology

Audi recognised for best customer service in automotive industry

2021-10-13
  • Audi achieves first place in automotive industry category
  • Ask Africa Orange Index is the leading customer service benchmark and measurement in South Africa

Audi recognised for best customer service in automotive industry

2021-10-13

  • Audi achieves first place in automotive industry category
  • Ask Africa Orange Index is the leading customer service benchmark and measurement in South Africa

The Audi Q5 gets even better

  • Facelift model now with sharper design and a stronger Q identity
  • Rear light cluster featuring new digital OLED technology
  • New MMI touch-sensitive controls


e-tron range

Meet the future: Audi e-tron range heading to South Africa

  • Six Audi e-tron model derivatives planned for introduction to South Africa in quarter one next yearMeet the future: Audi e-tron range heading to South Africa
  • Model range includes the e-tron SUV, e-tron Sportback and e-tron GT