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2019-09-05 New Audi A1 Sportback: an ideal companion for an urban lifestyle 3.jpg

• Eye-catching, sportier design with taut lines
• Infotainment and interior concepts from the Audi full-size class
• Local packages offering convenience, customisation and an inclusive value proposition

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2019-09-03 Compact SUV with all-round talent: the new Audi Q3 2b.jpg

George, August 28, 2019 – The new Audi Q3 is a family SUV with great all-round talents. In the second generation it appears not only visually more self-confident

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2019-08-19 Audi at the 2019 Festival of Motoring – owning every second on the racetrack FOM-image.jpg

The 4th annual Festival of Motoring returns to South Africa from the 22nd to the 25th August 2019. The festival will take place at the Kyalami Grand Prix Circuit and will be crafted for both petrol heads and families to enjoy.

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2019-08-19 The Audi R8 Reinvents Motorsport A198203_large.jpg

Audi Sport is about more than just winning races. Driven by a hunger for innovation and an unstoppable passion, we translate motorsport technology into high-performance road cars. We’re constantly pushing the boundaries to achieve enhanced sports performance and efficiency. These Audi RS vehicles are only welcomed into the world after lengthy development and testing. However, once launched they make a statement wherever they drive.

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2019-08-05 The new Audi TT and TTS Coupé – an update for the design icon TT-Coupe.jpg


• Sporty design elements underline its dynamic appearance
• S tronic transmissions delivers sporty performance
• Comprehensive range of standard equipment improves the driving experience

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2019-07-22 Audi Genuine Accessories for you and your loved ones AGA-Header.jpg

Whether you’d like to customise your Audi on the inside or out, Audi Genuine Accessories provides you with the arsenal to style your vehicle the way you want it. Accessories are available for a range of Audi models and at various price points. View the complete range of Audi accessories and either sort by vehicle model, price or category to simplify your shopping experience.
Our accessories range from design enhancements to functional and comfort-enhancing for both you and your passengers.

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2019-07-15 Audi’s Q-model retail campaign recognized with an APEX Award Apex-Award.jpg


• Audi’s non-traditional approach to brand building has been awarded with an advertising effectiveness award, this time in the retail space
• The Q-model retail campaign featuring Nomzamo Mbatha offered stand out value for the premium automotive brand
• This is Audi’s second and consecutive APEX win

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2019-07-11 Worry-free motoring with the Audi Freeway Plan 1400x438112.jpg

We pride ourselves on offering our valued customers worry-free motoring. There is no better expression of this than knowing that your Audi will be serviced, maintained and repaired at no extra cost to you while protected by the Audi Freeway Plan.

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2019-07-04 Audi launches virtual reality-enabled car-buying experience Audi-VR.jpg


• First introduction of “Audi VR experience” as part of the Audi sales engagement
• Audi customer private lounge officially presented at Audi Centre Centurion
• VR headset lets customers explore their digitally configured Audi in great detail

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2019-06-18 Top Audi Dealers recognised for excellent performance Nemo_1400x438_2.jpg


• Dealer excellence celebrated within the areas of sales, service, parts and accessories and Audi Financial Services
• Audi Silver Arrow Awards represent the pinnacle of top performance for the brand
• Audi Centre Arcadia wins the prestigious Audi Dealer of the Year for 2019

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2019-06-05 Audi e-tron: An Electric Marvel E-tron HPB 3.jpg.jpg

For a long time, superpowers have belonged exclusively to fictional superheroes. But, the introduction of the Audi e-tron is here to challenge that perception.

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2019-05-29 Introducing the new Audi Q8: a luxurious, four-door SUV coupé Q8.jpg

Life coaches will tell you that you can’t have it all. That you should expect less, but secretly hope for more. They’re wrong. The Audi Q8 is the complete package. The newest member of the Q family combines the elegance and prowess of a coupé with the versatility and power of an SUV.

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2019-04-26 In conversation with Thando Hopa: Reflections of a beauty revolution. BRxAudi Thando image (1).jpg

For decades, mass media communicated a highly constructed image of beauty to its audiences. The result became quite remarkable — in that our popular culture demanded a standardization of the human body and the human beauty.

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2019-04-24 Progress through excellence: South Africa’s first female Audi Master Technician eerste river mom.jpg

Audi vehicle technician Chelsea van Wyk, 25, has racked up an impressive achievement at an early stage of her career, qualifying as the first woman Audi Master and Diagnostic Technician in South Africa.

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2019-04-04 Audi to drive important conversations at the 2019 Beauty Revolution Festival Q2-Untaggable_2.jpg


• South Africa's boldest beauty festival taking place on 6 & 7 April at Sandton Convention Centre.
• Audi to own the panel discussion platform as: "Power Talks" Progressed by Audi.
• Important partnership for Audi in driving conversations around diversity, empowerment and progress.

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2019-03-20 Audi A4 is a 2019 Best Buy According to CAR Magazine A4_2.jpg

CAR Magazine recognised their Best Buys for 2019 at their annual Top 12 Awards. The awards recognise the best vehicles in their respective categories as voted by the motoring journalists who form part of the CAR magazine team.

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2019-02-28 High-performance additions to the Audi Sport family RS4-Avant.jpg


• The return of an RS icon: the introduction of the new Audi RS 4 Avant
• Excellent design in RS form: the introduction of the new Audi RS 5 Sportback
• These new additions to the Audi Sport range are now available for sale

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2019-02-19 The Audi Q8 - Set to define a new era in mobility Q8-Article-Header.jpg

The all-new Audi Q8 redefines sport and luxury in the SUV class. This high-performance blend of luxury coupe and performance SUV challenges conventional ideas from both sides of the spectrum with body design, detailing, and driving and quattro technology that make it the Q family’s new maverick flagship.

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2018-10-21 Audi innovation: The past, present and future of Audi technology.
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Audi strives for more. Over time, Audi’s name has become synonymous with revolutionary new developments in engineering and technology.

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2018-10-22 Electric goes Audi. audi-e-tron-is-coming-2019.jpg

The 2019 Audi e-tron is coming.

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2018-07-23 Audi Q2 #untaggable campaign recognised with an Apex Award Q2-Untaggable_1.jpg

Johannesburg, July 20, 2018. Audi South Africa in partnership with its advertising and communications agency, Ogilvy Cape Town, won Silver in the ‘Launch Category’- the highest award in the category on the night - for the Audi Q2 #untaggable campaign at the 2018 APEX Awards, which took place on 16 July in Johannesburg.

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2018-07-05 Audi is the progressive partner to the Marie Claire Power Summit Local-Article-Upload.jpg

Johannesburg, June 29, 2018. Audi South Africa is proud to announce their partnership with the Marie Claire Power Summit 2018. The Power Summit will take place on Wednesday, 18 July at The Lyric at Gold Reef City in Johannesburg

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2018-05-30 Audi South Africa employee is driving progress in her career 7671--May-Internet-Routines_1400x438.jpg

Johannesburg, May 29, 2018. The Wanderjahre Programme is an annual exchange initiative between Volkswagen Group South Africa and the Volkswagen Group in Germany. It aims to give one young employee an opportunity to work and live abroad for duration of twelve months.

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2016-05-24 Audi Silver Arrow Awards recognises top performing Dealers silver-arrow-awards.jpg

Johannesburg, May 24, 2018. Audi South Africa hosted its annual Audi Silver Arrow Awards, a Dealer incentive and awards programme that recognises outstanding performance in the South African Audi Dealer Network.

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2018-02-23 Audi Q5 is CAR Magazines best premium mid-size SUV for 2018 SUV.jpg

Audi Sport is presenting its first model to feature the current RS design idiom with the introduction of the second generation Audi RS 5 Coupé. The new Audi RS 5 Coupé is the gran turismo among the RS models from Audi Sport and unites athletic power with harmonious aesthetics and practical everyday usability. Its newly developed 2.9 TFSI bi-turbo engine produces 331 kW and delivers 600 Nm of torque.

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2017-11-24 A new form of V6 power: the Audi RS 5 Coupé Audi_RS5-new.jpg

Audi Sport is presenting its first model to feature the current RS design idiom with the introduction of the second generation Audi RS 5 Coupé. The new Audi RS 5 Coupé is the gran turismo among the RS models from Audi Sport and unites athletic power with harmonious aesthetics and practical everyday usability. Its newly developed 2.9 TFSI bi-turbo engine produces 331 kW and delivers 600 Nm of torque.

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2017-11-24 More powerful than ever: the new Audi TT RS Coupé Audi TTRS.jpg

Audi Sport presents the most powerful TT of all time, featuring a muscular body, newly developed five-cylinder engine and accompanied by its unmistakable sound. The new Matrix OLED rear lights also underscore the compact sports car’s position as a technology leader in the segment.

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2017-09-29 A dynamic duo – the new Audi RS 3 Sedan & RS 3 Sportback rs3.jpg

With its high-tech suspension, a new five-cylinder engine with best-in-class performance and a sharper look, the all new Audi RS 3 Sedan and RS3 Sportback are at the top of their class. RS-specific details in the interior and the unmatched sound of the 2.5 TFSI engine complete the emotional driving experience. The Audi RS 3 Sedan is now available in South Africa, with the RS 3 Sportback following closely behind in November 2017.

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2017-09-27 ‘Now is calling’ for cricket development now-is-calling-hero-teaser.jpg

Audi, the Progressive Partner to the Proteas, has unveiled the Audi Q5 Fast Track, a new development initiative aimed at unearthing the next crop of great South African fast bowlers. The initiative will be run in conjunction with Cricket South Africa (CSA) and will be the first to utilise state-of-the-art technology to assess and identify previously untapped talent from disadvantaged areas. The programme will be powered by a fleet of Audi Q5s which will be taking Audi’s ‘Bowling Lab’ technology to locations around South Africa over the coming month.

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2017-06-15 Audi Dealers honoured in the annual Audi Silver Arrow Awards silver-arrows-awards-2017.jpg

The ‘Audi Silver Arrow Awards’ is a Dealer incentive and awards programme that recognises outstanding performance in the South African Audi Dealer Network and set the standard by which all Audi Dealerships are measured.

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2017-05-31 Trevor Hill appointed the new Head of Audi South Africa trevor-hill.jpg

Audi is pleased to announce the appointment of Trevor Hill as the new Head of Audi South Africa. Hill will succeed Paul Sansom, who has been appointed as the Managing Director of Audi Australia.

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2017-05-15 Pure emotion: the new Audi R8 Spyder V10 r8-spyder.jpg

Spectacular design and breathtaking dynamics, combined with the allure of open-top driving – Audi South Africa is proud to present the second generation of the R8 Spyder, now available at Audi Sport dealerships locally. Its 397kW V10 engine provides breathtaking performance and a sound that will move you.

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2017-03-30 Engineered with Soul – the all new Audi A5 & S5 Coupé new-a5-2-2017.jpg

Audi revolutionized the B-segment in 2007 with the introduction of the Audi A5 Coupé - regarded widely as a work of art that took the world by storm. Ten years later, Audi South Africa is proud to present the second generation – now with a new, honed look and packed with the latest technology. The new generation of the A5 Coupé is athletic, sporty and elegant, while its design goes hand-in-hand with sophisticated aerodynamics. Under the skin the Audi A5 impresses with an all-new chassis, powerful engines, and innovative infotainment features and driver assistance systems.

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2017-03-03 The new Audi Q2 and Thando Hopa shine in new campaign Q2-Untaggable_2.jpg

In a genius piece of marketing synergy, inspirational South African actress, activist, lawyer and model, Thando Hopa, has partnered with Audi South Africa in a unique marketing concept for the launch of the Audi Q2 compact SUV.

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2017-02-23 #untaggable - the new Audi Q2 audi-q2.jpg

Audi South Africa is proud to extend its Q family with a compact SUV, the all new Audi Q2. An urban vehicle perfect for everyday driving and recreation, bundling youthful styling and technology with a high level of functionality. The sporty yet compact SUV with allroad genes and coupé design is a new entrant into the premium A0-SUV segment of the market and it’s one all-rounder determined not to fit the boxes.

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2016-10-26 Fourth place overall for Sheldon van der Linde in Audi Sport TT Cup sheldon-van-der-linde.jpg

In the season finale of the Audi Sport TT Cup held at the Hockenheimring, Sheldon van der Linde celebrated his eighth podium finish in the first race of the weekend, and placed fourth in race 2. After four pole positions, four fastest laps and four race wins in his debut season, Sheldon ended fourth in the overall Championship and second in the rookies’ classification.

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2016-10-26 Two South African representatives in Audi Sport TT Cup finale sheldon-van-der-linde2.jpg

The final two races of the 2016 Audi Sport TT Cup are set to take place this weekend at the Hockenheimring in Germany as a supporting programme of the DTM race calendar. This final meeting brings to an end a seven-round championship which has seen the rise of many young international talents, including South Africa’s very own, Sheldon van der Linde.

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2016-10-05 Wayde van Niekerk joins the ultimate League of Performance wayde-van-niekerk.jpg

Audi Sport Ambassador and South African Olympic champion, Wayde van Niekerk, arrived back in South Africa on Wednesday, 7 September and was met with a media frenzy at OR Tambo International Airport. Upon arrival, Audi South Africa took the opportunity to surprise van Niekerk and presented him with an Audi R8 as his sponsored vehicle.

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2016-08-15 Audi Sport’s newest Ambassadors stage_exterior_front.jpg

They’ve both been tipped as being the fastest track and field athletes South Africa has to offer and are both at the top of the list amongst the South African medal hopefuls in this year’s Rio Olympic Games. Now, lightning quick athletes Wayde van Niekerk and Anaso Jobodwana, have joined forces with Audi South Africa as the newest Audi Sport Ambassadors.

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2016-07-07 Born on the track, built for the road: the all-new Audi R8 born-on-track-poster.jpg

The all new Audi R8 is the most powerful and fastest production Audi ever built. Designed for maximum dynamism in all of its technical aspects – from its Audi Space Frame (ASF) to its aerodynamics and newly developed quattro all-wheel drive. The naturally-aspirated V10 mid-engine guarantees tremendous performance, especially in the V10 Plus version sporting 449 kW.

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2016-07-05 The Audi Silver Arrow Awards: Avus Award Winners stage_exterior_front.jpg

The ‘Audi Silver Arrow Awards’ is a Dealer incentive and awards programme that recognises outstanding performance in the South African Audi Dealer Network and set the standard by which all Audi Dealerships are measured. The business pillars that are evaluated during this process are New and Pre-owned sales, Customer Satisfaction, Parts sales, and Audi Financial Services market share.

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2016-07-05 International Engine of the Year engine-of-the-year-poster.jpg

The Audi 2.5 TFSI engine has won the “International Engine of the Year” award. This is the seventh consecutive year that Audi has won the coveted award in the 2-litre to 2.5-litre category.

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2016-07-05 Audi Sport: The ultimate League of Performance audi-sport-poster.jpg

Audi Sport’s distinctive red rhombus is the symbol of perfectionism, performance and adrenaline-induced goosebumps. It is the symbol that represents Audi’s long history of success in motorsport innovations, fuelled by a passion to never stand still.

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2016-05-07 Sheldon van der Linde’s European racing career takes off with Audi Sport european-racing-poster.jpg

16-year-old Sheldon van der Linde will compete in the 2016 Audi Sport TT Cup, following a successful selection process that saw 125 young racers from 36 nations competing for the twenty available race seats.

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2016-02-11 Audi an official partner to the Tshwane Open stage_exterior_front.jpg

Audi South Africa is pleased to announce its partnership with the City of Tshwane on the upcoming 2016 Tshwane Open Golf Tournament as the official vehicle partner of the series, which takes place from 11 to 14 February at the beautiful Pretoria Country Club in the suburb of Waterkloof. This highly anticipated 72-hole stroke play championship will feature a total of 156 international and local professional golfers.

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2016-02-03 Audi partners with the Metro FM Music Awards metro-fm-poster.jpg

“Audi South Africa is extremely excited to partner with the prestigious Metro FM awards for the first time. Metro FM is a dynamic and progressive brand and these are values which are synonymous with the Audi brand too, therefore we see a great synergy in this partnership. We are proudly grounded in South Africa and remain committed to exposing our passion and participation in all things South African – hence our partnership with home-grown properties such as the Proteas and now the Metro FM Awards,” said Esther Francis, Marketing Communications Manager of Audi South Africa.

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