Local news

Stay current with all the latest local news from the world of Audi

Audi South Africa celebrates dealer performance and excellence in customer service at the annual Vorsprung Awards

Audi South Africa has awarded the best performances in its dealer network at a glittering gala dinner in Johannesburg
Audi Centre Sandton was named 2024 Dealer of the Year, while Hatfield Motor Group walked away with the coveted 2024 Dealer Group of the Year prize
Awards were handed out in a further nine categories to individuals who exemplify Vorsprung durch Technik

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Audi South Africa adapts to market challenges and strengthens customer-centric approach

Buy-down trends, high inflation and interest rates have placed significant pressure on the premium automotive sector
A further factor is the influx of new brands targeting the price sensitive volume segment with well-equipped vehicles
Audi South Africa responds by reaffirming its commitment to its valued customers while adapting to new trading conditions

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Audi South Africa confirms pricing of facelifted A3 range, including updated RS 3 halo model

Popular Audi A3 range receives various cosmetic and convenience upgrades
Bespoke-to-SA Black and Carbon Edition models form part of the range
The A3 line-up will be expanded with the all-new S3 model later this year

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Audi South Africa’s launches the brand’s most powerful combustion vehicle yet: the RS Q8 performance

The RS Q8 performance completes the updated Q8 range, which includes the 45 TDI, 55 TFSI and petrol-powered SQ8
Its output of 471kW makes this SUV the most powerful series-produced combustion model in the history of Audi Sport GmbH
With a time of 7:36.698 minutes, the RS Q8 performance has set the record for production SUVs at the fearsome Nürburgring Nordschleife circuit

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Strong in design, comfort and technology – the revised Audi Q7 and SQ7 are now available in South Africa

Unmistakable design with new details makes for impressive street presence
Headlights and rear lights customisable for the first time thanks to digital lighting technology
The updated Q7 range includes an SQ7 model now sporting a 4.0-litre twin-turbocharged V8 engine

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Audi South Africa announces Ricci Birchfield as new Head of Marketing, Product and PR

Ricci Birchfield has been appointed as Audi SA’s new Head of Marketing, Product and PR, effective 1 February 2025
He brings more than 18 years of automotive industry experience, specialising in marketing, digital strategy and business transformation
Ricci has been recognised as one of South Africa’s Top 50 Digital Transformation Leaders in both 2023 and 2024

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Audi South Africa donates proceeds from RS 6 Avant GT auction to worthy NPO

Audi SA’s R500,000 donation to the Kutlwanong Centre for Maths, Science and Technology reinforces its commitment to advancing critical skills
The funds were raised through the exclusive auction of the one-of-a-kind Audi RS6 Avant GT last year
This partnership enables Kutlwanong to extend its programmes, cultivating future leaders in STEM fields

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Sharpened favourite: Audi South Africa confirms the local line-up of the upgraded A3

Popular Audi A3 range receives various cosmetic and convenience upgrades
Extended standard equipment is underpinned by a rationalised offering that makes it easier than ever for customers to specify their ideal A3
The A3 will be joined by sportier derivatives in due course; details of these models will be communicated early in 2025

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Audi driving experience thrills at Kyalami Grand Prix Circuit

2024/09/27

Audi South Africa was thrilled to host 27 of the country's top motoring content creators at the renowned Kyalami Grand Prix Circuit for an adrenaline-fuelled Audi driving experience.

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Audi South Africa expands popular Q3 range with the addition of new 35 TDI diesel variants

2024-09-26

Following customer demand, new Q3 35 TDI and Q3 Sportback 35 TDI join Audi’s popular compact SUV and CUV ranges.
The new 35 TDI models will be offered exclusively in Audi South Africa’s Black and Urban Edition trim lines.
The 35 TDI engine balances exceptional fuel efficiency with strong performance and refinement

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Audi South Africa announces that the single RS 6 Avant GT model destined for SA will be auctioned in November

The RS 6 Avant GT is the pinnacle of the model series and will be limited to just 660 units globally
Only one RS 6 Avant GT will make its way to South Africa and is numbered 74/660
Audi SA will auction this single model at a dazzling gala dinner in November 2024
Potential bidders are encouraged to follow the registration process through audi.co.za/oneofakind

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Audi South Africa expands charging network with the addition of 150kW DC rapid public chargers in key national locations

2024-07-12

In collaboration with its strategic partner Rubicon, Audi has added six 150kW DC rapid public chargers to key locations across South Africa
These new chargers will be located along the N1, N2 and N3 corridors within easy reach for city dwellers and those motorists travelling longer distances
This latest expansion marks Audi South Africa’s third wave of charging infrastructure investment since 2022, bringing the total to more than R50 million

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Audi South Africa adds Urban Edition models to Q3 and Q3 Sportback ranges

2024-03-13
The Q3 Urban Edition and Q3 Sportback Urban Edition are the latest models to join Audi South Africa’s burgeoning special edition line-up
These derivatives join the Q3 and Q3 Sportback Black Edition models that were launched earlier this year
Urban Edition packages represent a classic design language, favouring silver trim elements and a value-led yet generous standard specification bundle

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Audi South Africa revs up the excitement with the return of the Audi driving experience

2024-05-13

Audi South Africa announces the return of the Audi driving experience exclusively held at the Kyalami Grand Prix Circuit in Johannesburg featuring exhilarating RS models
A trio of events are scheduled from July to November, offering participants the opportunity to refine their driving skills under the guidance of professional racing drivers

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Audi South Africa launches ground-breaking AI-powered advertising campaign for special edition models

2024-03-13

Audi has masterfully curated a line of special edition models, tailored exclusively for the South African market.
Audi has partnered with advertising agency Ogilvy SA and local AI experts Monkey Donkey to launch a campaign that seamlessly merges creativity with cutting-edge technology.

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Audi South Africa welcomes new Head of Aftersales and Dealer Network Management

2024-03-11

Ashley Reddy joins Audi South Africa’s management team following distinguished stints in various roles at automotive brands
She will oversee the Aftersales and Dealer Network Management portfolio with a focus on continued exceptional service and support to Audi’s customers and dealers

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Audi South Africa introduces a range of special-edition models unique to the local market

2024-02-06

Black Edition and Urban Edition models include popular styling and convenience features, making it easier for customers to choose their perfect Audi
Customers can now order Black Edition versions of the Q2, A3 and S3 Sportback and Sedan, as well as the Q3 SUV and Sportback
Audi SA will also offer Urban Edition models in the Q2 and A3 ranges
These introductions follow the successful launch of the A4 and S4 Black Edition
Later this year, the Black Edition treatment will extend to the Q5 and SQ5 SUV and Sportback, and the A5 and S5 Coupé and Sportback line-ups

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When a model reaches its maximum: The new Audi RS 6 Avant GT

2024-02-06

Carbon hood and fenders as well as 22-inch wheels in a distinctive design ensure high recognisability
Adjustable coilover suspension, high-performance tyres, and optimised quattro sport differential enhance the driving dynamics
Only 660 units worldwide and heritage decals based on the Audi 90 quattro IMSA GTO guarantee exclusivity

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Audi South Africa introduces a range of special-edition models unique to the local market

2023-11-23

Black Edition and Urban Edition models include popular cosmetic and convenience features, making it easier for customers to choose their perfect Audi
The first models to launch are the A4 and S4 Black Edition
Next year, special-edition versions of the Q2, A3 and S3, A5 and S5, Q3 SUV and Sportback, and Q5 SUV and Sportback will follow

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Your next smart device is an Audi e-tron

2023-11-20

Audi South Africa launches a campaign to change perceptions with Audi mini EV chargers in airports
The initiative invites travellers to give their phones a boost by using these mini chargers in Bidvest Premier Lounges

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The spirit of togetherness: Audi SA and VWSA’s commitment

2023-08-18

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Audi South Africa welcomes Terence Steenkamp as its new PR and Relationships Manager

2023-07-18

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Potent power meets expressive design – the Audi RS 6 Avant performance and RS 7 Sportback performance

2023-07-10

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An exciting first - Audi displays 3D innovation in billboard advertising

2023-06-28

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Audi driving experience returns to South Africa with exciting pop-up events

2023-06-05

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Audi completes second investment wave into South Africa’s EV charging network

Audi celebrates stand out Dealer performance and excellence in customer experience at Audi Vorsprung Awards

2023-04-20

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Audi is fully invested in South Africa’s transition to future mobility

With relations between Germany and South Africa strengthened even further by the German government’s commitment of over R6 billion to support South Africa’s Just Energy Transition, Audi Board Member Hildegard Wortmann is visiting the country to celebrate the brand’s long-standing presence in the market and chart a new path for a more sustainable automotive future.

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Audi completes second investment wave into South Africa’s EV charging network

2023-01-31

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Audi progresses electric vehicle safety training for South African First Responders

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Inspirational performance in the luxury class: The Audi S8 TFSI quattro

2022-11-22

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Progressive solar innovation powered by Audi Centre Centurion

2022-08-25

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Audi’s ultra-fast electric vehicle chargers are live

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A connected drive for older Audi vehicles - Introducing Audi connect plug and play

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The “Garage of the Future” progressed by Audi at Decorex Africa 2022

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New appointment at Audi South Africa: National Sales Operations Manager

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Audi celebrates excellent Dealer performance

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Night of Progress proudly welcomes Audi’s e-tron brand to South Africa

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Reservations for the Audi e-tron range announced

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Sporty, practical and elegant: The first-ever Audi Q5 and SQ5 Sportback

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Audi recognised for best customer service in automotive industry

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The Audi Q5 gets even better

Facelift model now with sharper design and a stronger Q identity
Rear light cluster featuring new digital OLED technology
New MMI touch-sensitive controls

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Meet the future: Audi e-tron range heading to South Africa

Six Audi e-tron model derivatives planned for introduction to South Africa in quarter one next yearMeet the future: Audi e-tron range heading to South Africa
Model range includes the e-tron SUV, e-tron Sportback and e-tron GT

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