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Technology

Progress through technology. Progressive technology and passionate creativity drive fascinating vehicles and solutions for the here and now. Discover why innovations are the key to success.

Digitalization

An immersive sound experience

Audi’s specialists create immersive sound experiences in audiophile vehicles. A visit to the Audi sound lab.

Technology

“Another car is not an option”

Audi innovative approach to eco-friendly mobility. Find out why 'Another Car Is Not an Option' in our journey to sustainability.

Technology

Experience music in your car in a new way

About the integration of Apple Music in selected Audi models and the importance of music in cars.

Technology

The automotive extension of reality

A visit to the developers of holoride and a look into the history of a high-tech idea.

Technology

Functions on Demand: a modern approach to individualization

With Functions on Demand, customers can book selected functions even after purchasing the vehicle.

Technology

The best of two worlds

Experience Audi cutting-edge technology and style, beautifully united in this captivating story. Checkout Full Story Here!

Technology

Time for new experiences

Audi is working intensively on the future of automated mobility. A conversation about current developments.

Technology

Brave, new digital worlds

Annegret Maier and Boris Meiners take a look at what the near and distant future hold for digital mobility.

Technology

Light as a means of communication

The Audi Q4 e-tron’s new digital daytime running lights are customizable and display dynamic light sequences.

Technology

From LED to Matrix LED and OLED technology

Better visibility, precise illumination: Audi is constantly building a technological advantage with the head- and taillights.

Technology

Pioneer of light

Audi innovative journey in lighting technology: From concept to reality, illuminating the path to safer and stylish driving.