• New technology merges VR contents with driving movements in real time
• Showcase rides with new content demonstrate the potential of holoride
• Start-up visits leading game studios at California roadshow

• Audi grandsphere concept – luxury sedan with an electric drive system
• New interior concept: free space in the front row
• Automated driving creates an innovative experience sphere

• Accelerated transfer to e-mobility: more than 20 models by 2025
• Cooperation with energy providers: Audi is calling for expansion of renewable energies
• Holistically sustainable: numerous steps in the supply chain, production, and logistics

• Presentation on the Audi International MediaCenter from 1 PM on Friday 23 July 2021

• Advancement is in Audi’s DNA – a look at the milestones of the past five decades demonstrates this clearly
• Member of the Board of Management for Technical Development Oliver Hoffmann: “Our aim has always been to drive change”
• Member of the Board of Management for Sales Hildegard Wortmann: “We are redefining advancement and focusing on sustainability, digitalization and electrification”

• How development drivers and test engineers work hand in hand
• The North Loop of the Nürburgring is the ideal area for testing the upper limits
• More variability on the rear axle means quicker cornering

• FC Bayern’s electrification initiative with Audi continues
• Charging infrastructure for electric cars at the Allianz Arena to be expanded
• Member of the Audi Board of Management for Sales and Marketing Wortmann: “Together with FC Bayern, we embody progress.”

• Sales revenue €14.1 billion, operating profit €1.4 billion, operating return on sales 10.0 percent, profits before tax €1.7 billion
• Strong performance partly thanks to special items: net cash flow €3.1 billion
• First quarter of 2021 was characterized especially by strong demand, positive price and mix effects, and positive valuation effects in ensuring raw materials supply
• Audi accelerates e-mobility: launch of the Audi e-tron GT and Audi Q4 e-tron series
• CFO Rittersberger: “Investments for the future are an important driver of the transformation”

• Vehicle as acoustic space with special challenges
• Sonos will be a new partner for the compact segment
• Outlook: immersive 3-D sound for a holistic sound experience

• Digital presentation at the Celebration of Progress
• Compact SUV/CUV as an entry point for e-mobility in the compact segment
• CEO Duesmann: “The electric offensive is gaining further momentum at Audi”

• Concept of innovative prototype largely completed
• First tests planned for the middle of the year
• MGU from Formula E will also be used in the Dakar Rally

• Four Audi customer racing touring cars on the global stage
• Comtoyou Racing from Belgium is the experienced and successful team entrant
• Audi Sport relies on Frédéric Vervisch and newcomer Nathanaël Berthon

Audi RS e-tron GT: Combined electric power consumption in kWh/100 km (62.1 mi): 20.2–19.3 (NEDC), 22.5–20.6 (WLTP); combined CO2 emissions in g/km (g/mi): 0

• Digital presentation as part of the Day of Progress
• CEO Duesmann: “A sign of Audi’s fitness for the future”
• The fully electric gran turismo continues the electrification offensive

• Interview with the Head of Audi Design in the run-up to the presentation of the e-tron GT
• Pioneer for the design of future electric models
• World premiere of the fully electric gran turismo on February 9, 2021

• Life‑size 3D holograms enable realistic visualization
• Audi Board of Management Member for Production Peter Kössler: “Use digital technologies systematically”

• A1 Sportback, A3 Sportback, Q2, Q8, and e-tron Sportback in 1st place
• The readers picked from 442 models in 21 categories
• Audi COO Oliver Hoffmann: “Our successful A3 keeps on winning”

• New model receives prestigious award from Auto Bild and Bild am Sonntag
• 63 models to begin with, pre-selection by readers, final selection by distinguished jury
• As the founder of the premium compact class, the A3 has a tradition of winning

• Audi is once again an active partner in this year’s Bits & Pretzels event and is offering added value through a virtual dialogue with international experts
• For the first time, online sessions will give the virtual participants insight into topics such as new leadership, brand strategy and business models for the future in a three-hour Audi program
• Hildegard Wortmann, Audi Board Member for Sales and Marketing: “Innovations are driving the transformation – this mindset is firmly embedded in Audi’s DNA. With Bits & Pretzels as a partner, we are bringing together innovative thought leaders from all over the world.”

• Champions League winners start driving Audi e-tron1
• Car handover and Audi driving experience in Munich
• Audi Board Member for Sales and Marketing Wortmann: “Together with FC Bayern we live ‘Vorsprung’ and are sending a message in line with our path toward an electric future.”

• Climeworks is building the world’s largest direct air capture and storage facility in Iceland
• 4,000 metric tons of CO2 will be stored as rock underground each year
• Hagen Seifert, Head of Sustainable Product Concepts at AUDI AG: “Important measure for reaching the Group’s climate targets”

• Nunam, a German-Indian start-up, manufactures stationary energy storage systems from discarded batteries and produces power sources for Indian merchants
• Rüdiger Recknagel, Managing Director of the Audi Environmental Foundation: “Effective cycles are an important lever for conserving resources”
• Prodip Chatterjee, co-founder of Nunam: “Even a five-year-old laptop can serve as a light source, power a small fan or charge a mobile phone”

• Audi e-tron the top-selling electric SUV in Europe
• Deliveries of the model increased by 86.8 percent as compared to previous year
• Electric offensive continues to gather pace with e-tron GT and Q4 e-tron models

• Premiere of the new technology newsletter
• Technical Development is one of the central think tanks for “Vorsprung durch Technik”
• Audi is the leader in patent applications filed for electric drives in Germany

An electrifying partnership: The training grounds of FC Bayern Munich are getting ready for the Audi e-tron.

Audi is launching a worldwide pilot project with its partner FC Bayern Munich: The record-holding German champions are going on a virtual summer tour.

• At close range even from a distance: exclusive product and technology experiences in digital worlds
• New formats like “TechTalk” and “LiveOnDrive” successfully launched
• Digital technologies enable more intensive exchange with media representatives

• Audi celebrates five years of membership in the Biodiversity in Good Company initiative
• Numerous projects to preserve biodiversity implemented at all Audi sites; more projects planned
• Audi Environmental Foundation consolidating environmental management across the company and beyond

• A live concert from the press shop provides a glimpse behind the scenes at Audi
• International violinist Lisa Batiashvili: “Presenting optimism and joy through music”
• In times of social distancing, music is balm for the soul more than ever

• Virtual factory tours at www.audi.stream
• Online tour with experienced tour guides
• Experience the production of an Audi from your sofa