Skip to Content
standardize model names

Audi heightens clarity for customers through global standardisation of model names

  • Popular Audi A3 range receives various cosmetic and convenience upgrades
  • Bespoke-to-SA and Carbon Edition models form part of the range
  • The A3 line-up will be expanded with the all-new S3 model later this year

 

Johannesburg, March 2025 - The Audi A3 Sportback and RS 3 Sportback and Sedan head into 2025 with a sportier look, refreshed design elements and enhanced standard specification. In addition, new materials have been applied for increased comfort, and highly specified and eye-catchingly designed Black Edition and Carbon Edition derivatives will form part of the range. Later this year, these models will be supplemented with the S3 Sportback and Sedan.

Ricci’s career has been defined by a deep understanding of the automotive industry’s rapidly changing landscape. He has held key roles in both the global and local automotive sectors, serving as Head of Digital Business Market Relations at Audi AG, where he led the communication and collaboration of global digital initiatives for Audi’s digital business in Ingolstadt, Germany. Prior to that, Ricci contributed significantly to Audi South Africa’s brand management and digital transformation, playing an integral role in shaping the company’s marketing strategy.

“We’re thrilled to have Ricci join us,” says the Head of Audi South Africa, Sascha Sauer. “Ricci’s extensive experience, particularly in digital strategy and transformation, will be invaluable as we continue to innovate and evolve in the fast-paced automotive industry. His leadership will play a crucial role in driving our brand’s success and expanding our presence in the local market.”

Pricing Audi RS3

Sascha Sauer, head of Audi South Africa, commented: “We are immensely proud to support the Kutlwanong Centre for Maths, Science and Technology with this donation. The Centre’s commitment to improving science, technology, engineering and mathematics [STEM] education aligns perfectly with Audi’s vision of progress and innovation. By growing a pipeline of talent in engineering and science, we not only empower South Africa’s youth but also contribute to the future of industries like automotive manufacturing that rely on these critical skills. This partnership reflects our belief in nurturing talent to build a brighter, more sustainable future.”

The R500,000 donation will enable the Kutlwanong team to extend the reach of its programmes, helping more young people achieve excellence in mathematics and natural sciences. These skills are essential for careers in fields that are vital to South Africa’s economy, including automotive manufacturing, and play a key role in shaping the country’s future workforce.

In his most recent role at Volkswagen Group Africa, Ricci served as Head of Technology and Business Strategy, where he was instrumental in accelerating digital transformation across the National Sales Organisation (NSO). His leadership helped develop and implement the NSO business strategy, positioning the company to thrive in an increasingly digital world. His efforts in driving innovation and transformative digital projects have been widely recognised, earning him a place as one of South Africa’s Top 50 Digital Transformation Leaders in 2023 and 2024.

Ricci’s commitment to advancing the automotive industry’s digital future is matched by his passion for creating customer-centric solutions that elevate the Audi experience. His vision in his new position at Audi includes enhancing the customer experience through innovative product and marketing initiatives that will strengthen the brand’s position in the market as a leader in design, performance, and digitalisation.

“Coming back to Audi in this role is a special moment for me, not only because of the opportunity to be part of a fantastic team that shapes the Four Rings in South Africa, but because I get to work on a brand that aligns with my core values,” says Ricci. “It is an iconic brand with a progressive spirit. A brand that’s rooted in ‘Vorsprung’, challenging the status quo and having a mindset of constant advancement. This is Audi.”

Back to top

© 2025 Audi South Africa. All Rights Reserved.

Loading..