• Direct access to over 90 million songs, 30,000 expert-curated playlists and Apple Music Radio
• Native integration of Apple Music into the Audi infotainment system for seamless music listening
• Audi premium sound systems offer high-quality audio experience
Audi is integrating Apple Music, a premium music streaming subscription service, directly into select models. Adding Apple Music into the infotainment system gives users the ability to access their subscription directly and intuitively from the Multi-Media Interface (MMI) screen using in-car internet data. This seamless integration allows Apple Music subscribers to find their favorite music and discover even more new music.
The new Apple Music integration allows customers to access their personal Apple Music account directly from the Audi infotainment system, with no bluetooth or USB required. After linking an active subscription to the vehicle, Apple Music subscribers can access Apple Music’s full catalog of 90 million songs, and tens of thousands of playlists, including hundreds of new mood and activity playlists, personalized mixes, and genre stations – all ad-free.
“Integrating Apple Music into the Audio infotainment system marks the next step in the collaboration between Audi and Apple,” said Christiane Zorn, Head of Product Marketing at Audi. “For our customers, it means that we are offering them direct access to their own personalized listening experience. This is our understanding of a premium digital in-car experience. At Audi we are systematically driving the digitalization of the vehicle and we are convinced that the interior is increasingly developing into a third living space”.
Thanks to the integration of Apple Music, the vehicle not only becomes a hub for streaming entertainment, but also a concert hall on wheels thanks to its sophisticated audio architecture ‒ and the passengers feel like they’re sitting right in the middle of it all. This is because Audi creates a tailor-made acoustic experience for each model, and digital signal processing delivers a well-balanced sound. For example, the signals from the speakers can be controlled with an individual time offset and thus reach the listener simultaneously. Sound design goes even further to create the ultimate acoustic experience. This is where the Audi sound developers adjust the frequency response to create the typical, but still subjective, Audi sound. Audi has been working with Bang & Olufsen in this context for many years, which has resulted in the development of some exceptional sound systems, such as the B&O Premium Sound System with 3D sound in the Audi e-tron GT1. Here, 16 speakers including 3D sound speakers, a center speaker, and a subwoofer deliver impressive audio.