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Audi becomes the first automaker to launch Spotify’s fully native in-car app

Ingolstadt, October 21, 2026 – Audi is the first automaker in the world to integrate Spotify’s full native app experience directly into the vehicle. Through its integration with Android Automotive OS, the new Spotify App operates directly through the vehicle’s infotainment system, without requiring a connected smartphone. Features including music videos, real-time lyrics, and Spotify Jam automatically adjust based on whether the vehicle is being driven or is parked. Beginning October 21, 2026, the native Spotify app will be exclusively available through the Audi Application Store for supported newer Audi models based on the Premium Platform Electric (PPE), and Premium Platform Combustion (PPC) architecture. This currently applies to the Audi A6 e-tron and Audi Q6 e-tron as well as to the Audi A5, Audi Q5 and Audi A6 from model year 2026.

Key facts about the new native Spotify app
  • Audi is the first automaker to offer Spotify’s fully native app directly in the vehicle
  • Audi, Cariad and Spotify collaborated closely to optimize the app’s integration with Android Automotive OS
  • The app runs directly through the vehicle’s infotainment system without requiring smartphone tethering
  • Available features include for the first time music videos and real-time lyrics as well as Spotify Jam and Spotify DJ
  • When the vehicle is parked, full feature set and expanded browsing become available on the center MMI display
  • On equipped vehicles, supported features remain available on the front passenger display while the vehicle is in motion
  • Available beginning October 21 for supported Audi models built on the PPE and PPC architecture from the model year 2026 onwards – initially exclusively via the Audi Application Store
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Every second counts: Audi Q7 becomes the first production model to earn 100 percent in Euro NCAP Post-Crash Safety

Ingolstadt, October 13, 2026 — The Audi Q7 has earned the top rating of five stars in the Euro NCAP test. Audi is also the first manufacturer to achieve 100 percent in the Post-Crash Safety category with its SUV. The independent assessment confirms Audi's holistic approach to safety. With seating for five to seven people, the Audi Q7 combines a flexible interior concept with technologies that support safety before, during, and after a crash. Features such as Audi connect emergency call, the multicollision brake, and comprehensive rescue information help support occupants and rescue crews, even in the critical minutes after an accident.

Key facts
  • Five stars and top rating for the Audi Q7 in the Euro NCAP test
  • Audi Q7 is the first model to achieve 100 percent in Post Crash Safety
  • Full marks for rescue information, post-crash support, and vehicle exit
  • Audi connect emergency call supports the rescue chain after a serious accident
  • Multicollision brake can reduce the risk of further collisions
  • Rescue data sheets and rescue guides provide emergency responders with vehicle-specific information
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30 years of the Audi A3: three decades of ‘Vorsprung’ in the premium compact segment

Ingolstadt, October 9, 2026 — Audi is celebrating 30 years of the A3. Since its world premiere at the 1996 Salon Mondial de l’Automobile in Paris, the Audi A3 has become one of the brand’s most iconic and successful model series. As the vehicle that established the premium compact class, it has kept generations on the move for decades now. To date, more than six million units of this compact model have rolled off the assembly line.

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1-2-4-5-3: 50 years of Audi five-cylinder engines” New special exhibition at the Audi museum mobile

  • Special firing order of 1-2-4-5-3 produces a signature sound
  • A wide power range and an even larger fan base: innovative production engines and high-performance racing engines
  • Audi Tradition exhibition from August 1, 2026, to February 28, 2027

Audi’s five-cylinder engines have left a deep mark on the recent history of the brand with the four rings, their firing order producing the characteristic sporty, robust sound. With a record of motorsports success and outstanding performance in production vehicles, the five-cylinder engines embody “Vorsprung durch Technik.” Audi Tradition is celebrating the anniversary of this iconic engine with a new special exhibition: “1-2-4-5-3: 50 years of Audi five-cylinder engines.” The exhibition opens August 1 at the Audi museum mobile at the Audi Forum in Ingolstadt and runs through February 28, 2027.

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Audi Revolut F1 Team clinches back-to-back points finishes with strong Spa performance

  • Gabriel Bortoleto converted an impressive qualifying performance into an excellent 8th-place finish at the historic Spa-Francorchamps circuit
  • Consistent top-10 pace across the weekend confirmed the team’s steady upward trajectory
  • The Belgian result provides immense momentum and confidence heading into the final race before the summer break

Johannesburg, JULY 2026 – The Audi Revolut F1 Team delivered another highly encouraging performance at yesterday's Belgian Grand Prix, successfully translating genuine front-running pace into a second consecutive points finish. Showing impressive maturity on one of motorsport's most demanding tracks, Gabriel Bortoleto drove a brilliantly calculated race to secure a superb eighth place.

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Nuvolari supercar: Audi accelerates technological renewal

• The Audi Nuvolari* is the fastest and most powerful production vehicle in 
the brand’s history. 
• Audi CEO Gernot Döllner: “The Audi Nuvolari* is a statement for the future 
of Audi, for a new form of performance, and for ‘Vorsprung durch Technik’ 
in the age of electrification.” 
• Audi CTO Rouven Mohr: “The Nuvolari* is the first supercar from Audi with 
a high-performance hybrid powertrain and sets a new benchmark for 
performance, driving dynamics, and efficiency.” 


Ingolstadt/Antibes, June 4, 2026 — With the Audi Nuvolari*, the brand is unveiling its first supercar with a high-performance hybrid powertrain and making a bold statement for the future. Limited to 499 units, offering 1,001 PS and a top speed of over 350 km/h, the Nuvolari* is Audi’s fastest and most powerful production vehicle. This shows how the brand with the four rings is blending Formula 1 spirit, technical innovation, a new design, and efficient processes. 

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AUDI E7X: China-exclusive sister brand unveils its first SUV

  • Large all-electric premium SUV combines excellent comfort and versatility with dynamic performance
  • Audi CEO Gernot Döllner: “The AUDI E7X extends the vision of our newly established brand to the important SUV segment. We look confidently to the future with more tailor-made models to come in the next few years.”
  • Fermín Soneira, CEO of the Audi and SAIC Cooperation Project: “The E7X balances Audi heritage with the future. Totally new yet unmistakably AUDI with progressive design, superior driving dynamics, and the latest digital innovations.”
  • AI-powered intelligence, multimedia rear-seat entertainment, and zero-gravity seats take in-cabin experience to the next level
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Auto China 2026: Audi continues its product initiative with China-tailored models and technologies

  • Two partners, two brands, a differentiated powertrain portfolio: Audi is accelerating its China strategy.
  • World premiere of the AUDI E7X in Beijing – second production model from the China-exclusive AUDI brand; market launch of the SUV in the first half of the year.
  • Strategic agreement for the establishment of an AUDI Innovation & Technology Center in Shanghai.
  • The new Audi A6L and Audi A6L e-tron strengthen the local portfolio with combustion engines and electric drives as well as market-specific advanced driver assistance systems.
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Audi delivers 1.6 million vehicles in 2025 as strong fourth quarter ends challenging year

2026-01-14

  • Record deliveries for electric vehicles: increase of approximately 36 percent compared to the previous year
  • Fourth-quarter deliveries increase year over year despite challenging conditions
  • Marco Schubert, Board Member for Sales and Marketing: “Our product initiative is hitting the road, and deliveries are gradually reflecting this”
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Dynamics meet team spirit: FC Bayern Munich women choose Audi Q3

2025-10-31

  • FC Bayern’s women’s soccer team has chosen the new Audi Q3, A3 and A1 allstreet as their preferred cars.
  • During driving event at Lake Tegernsee, players got to know their new Audi models in depth.
  • A resulting partnership benefits both sides.
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Audi hands over new company cars to FC Bayern Munich

2025-10-17

  • Players choose from all-electric and hybrid models
  • Model variety reflects range of electric mobility and performance
  • Exclusive insights into the Audi F1 Project excite the soccer stars
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Audi Concept C – a look behind the scenes

2025-10-08

  • The Audi Concept C is more than just a concept car: it offers a tangible preview of the design language for the brand’s future models. A video now shows exclusive insights into the vehicle’s development. It documents the close collaboration of an interdisciplinary team that is shaping the future of the brand with the four rings with passion and precision.
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We are celebrating the beginning of a new era of clarity for Audi

2025-09-03

  • With the presentation of the concept car Audi Concept C in Milan, Audi has given a clear preview of the design of future models and opened the next chapter in the company’s realignment. The most important statements made by CEO Gernot Döllner and Chief Creative Officer Massimo Frascella during the event at a glance.
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Revolut becomes title partner of the future Audi F1 Team

2025-08-01

  • The future Audi F1 Team and Revolut begin strategic partnership with global relevance
  • A joint vision to build a new F1 fan culture with unique interactions and experiences
  • The global financial technology company will integrate Revolut Business into the
    team’s financial operations
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Gaming fun on the go: Audi integrates AirConsole

2025-07-14

  • Interactive: selected Audi vehicles now have AirConsole, which opens up new possibilities for collaborative in-car gaming
  •  Mobile: using your smartphone as a controller turns every ride into a gaming experience
  • Varied: AirConsole games complement the Audi Application Store’s broad infotainment offering
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Virtually controlled production a first in Audi body shop

2025-03-28

  • Audi and Siemens are revolutionizing factory automation with the world's first virtual programmable logic controllers with a safety function in manufacturing
  • New automation system enables flexible, data-driven production and will initially be used in the Böllinger Höfe body shop
  • Technology developed in partnership with Broadcom, Cisco, and Siemens
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Audi heightens clarity for customers through global standardisation of model names

2025-02-05

  • Differentiation according to size and positioning independent of powertrain type
  • Marco Schubert, board member for sales and marketing: “We are providing intuitive orientation for all customers worldwide”
  • Audi A6 with combustion engine to be revealed globally on March 4
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Rethinking the upper midsize segment: the Audi A6 e-tron sets standards in design and range

2024-08-02

  • Evocative design: seamless exterior and interior architecture tailored to the occupants in terms of design and ergonomics
  • Outstanding aerodynamics and a long range of over 750km
  • The best driving dynamics: adaptive air suspensions enables a broad spread between excellent long-distance comfort and sporty driving dynamics
  • Audi chairman, Gernot Döllner: “The A6 e-tron is the first purely electric Audi model available as a Sportback and Avant, and will inspire enthusiasm for e-mobility.”


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Experience Vorsprung durch Technik: the new Audi Q6 e-tron

2024-03-20


  • The new Audi Q6 e-tron sets standards in terms of performance, range, charging, driving dynamics and design
  • The new model takes the digital experience at Audi to a new level
  • The Q6 e-tron is under consideration for the South African market


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    Protecting biodiversity: projects at all Audi locations

    Protecting biodiversity: projects at all Audi locations

    2024-01-08

    • Mission:Zero environmental program treats biodiversity as key area of activity
    • Audi employees take action to protect biodiversity
    • Stepping stone biotopes, fruit trees, and flowering meadows – Audi’s activities encompass a variety of projects


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    A moment of reflection: Audi at Milan Design Week 2026

    • Design acts as a bridge between product, technology, art, and society 
    • The installation “Origin” invites visitors to reflect and reconnect 
    • Audi advances the future of mobility through electrified performance and 


    its entry into Formula 1 
    Ingolstadt/Milan, 20 April 2026 – At Milan Design Week 2026, Audi is introducing a moment of calm that shapes public dialogue: the installation “Origin”, created in collaboration with Zaha Hadid Architects. The art installation is also an interpretation of the new Audi design philosophy – clarity, technicality, intelligence, and emotion – turned into an architectural experience that invites visitors to reflect and reconnect.

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    Audi opens new Vehicle Safety Center

    Audi opens new Vehicle Safety Center

    2023-09-18

    • New Audi Vehicle Safety Center launched at the inauguration of the incampus technology park
    • Significantly improved and more efficient testing facilities, even for future requirements
    • Around 100 million euros of investment in the advancement of passive safety


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    Four times triumph: Audi Concept C raises the bar

    • Audi Concept C wins four major international awards. 
    • The all-electric concept embodies Audi’s new design philosophy: clear, 
    technical, intelligent and emotional. 
    • Audi CCO Massimo Frascella: “A powerful recognition of the creativity, 
    talent and passion of the team.”  


    Ingolstadt, May 22, 2026 – Audi sets new benchmarks with the Concept C. The study has received broad international recognition, confirming Audi’s creative and forward looking design approach. These accolades recognize not only the overall design concept, but also key areas of innovation such as lighting design and the interpretation of electric mobility. Together, they celebrate the holistic character of the concept and its relevance within the international design landscape. 

    Massimo Frascella, Chief Creative Officer, AUDI AG: “All these awards are a powerful recognition of the creativity, talent, and passion of the team. But what makes them even more significant is that the Concept C is more than a car – it marks the introduction of a new design philosophy at a decisive moment for the company and the Audi brand.” 

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    The all-new Audi Q3 arrives in South Africa, ushering in a new era of Q

    • Third-generation Audi Q3 launches with SUV and Sportback body styles
    • Efficient TFSI and TDI powertrains combine effortless performance with everyday efficiency
    • Audi’s new digital stage and intelligent assistance systems enhance comfort, connectivity and safety

    Johannesburg, June 2026 – Audi South Africa has introduced the third-generation Audi Q3, redefining expectations in the luxury compact SUV segment through a combination of sophisticated design, advanced digitalisation, enhanced safety and everyday versatility. Available in both SUV and Sportback body styles, the all-new Audi Q3 ushers in a new era of Q while bringing technologies previously reserved for larger Audi models to one of the brand’s most successful model families.

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