• Audi Concept C wins four major international awards.
• The all-electric concept embodies Audi’s new design philosophy: clear,
technical, intelligent and emotional.
• Audi CCO Massimo Frascella: “A powerful recognition of the creativity,
talent and passion of the team.”
Ingolstadt, May 22, 2026 – Audi sets new benchmarks with the Concept C. The study has received broad international recognition, confirming Audi’s creative and forward looking design approach. These accolades recognize not only the overall design concept, but also key areas of innovation such as lighting design and the interpretation of electric mobility. Together, they celebrate the holistic character of the concept and its relevance within the international design landscape.
Massimo Frascella, Chief Creative Officer, AUDI AG: “All these awards are a powerful recognition of the creativity, talent, and passion of the team. But what makes them even more significant is that the Concept C is more than a car – it marks the introduction of a new design philosophy at a decisive moment for the company and the Audi brand.”