• Design acts as a bridge between product, technology, art, and society
• The installation “Origin” invites visitors to reflect and reconnect
• Audi advances the future of mobility through electrified performance and
its entry into Formula 1
Ingolstadt/Milan, 20 April 2026 – At Milan Design Week 2026, Audi is introducing a moment of calm that shapes public dialogue: the installation “Origin”, created in collaboration with Zaha Hadid Architects. The art installation is also an interpretation of the new Audi design philosophy – clarity, technicality, intelligence, and emotion – turned into an architectural experience that invites visitors to reflect and reconnect.