Audi's Technological Breakthroughs

Technology

Heading into the next era of electrification

Henrik Wenders, Head of the Audi brand, has been living the electrified lifestyle for years. An interview about enthusiasm and fresh thinking.

Digitalization

An immersive sound experience

Audi’s specialists create immersive sound experiences in audiophile vehicles. A visit to the Audi sound lab.

Technology

“We stay true to ourselves by always venturing down new paths.”

Sebastian Grams, a member of the Audi Sport GmbH management team, talks about the future of the Audi Sport performance brand.

Technology

“We’re taking our DNA into the future”

Steffen Bamberger, Head of Technical Development at Audi Sport, on the high performance brand's future vehicles.

Technology

Intelligent thermal management for fast charging

Discover Audi breakthrough in fast charging with intelligent thermal management, revolutionizing electric vehicle technology.

Technology

Taking dynamics to a whole new level

Three electric motors ensure an impressive driving experience in the Audi SQ8 Sportback e-tron.

Technology

“I’m always very relaxed when I’m on the road.”

Top Swiss chef Andreas Caminada is an ambassador for effortless electromobility.

Technology

Tests under extreme conditions in the climatic wind tunnel

The fully electric Audi SQ8 Sportback e-tron and Audi Q8 Sportback e-tron vehicles have to prove themselves in the Audi climatic wind tunnel.

Technology

“Another car is not an option”

Audi innovative approach to eco-friendly mobility. Find out why 'Another Car Is Not an Option' in our journey to sustainability.

Technology

Experience music in your car in a new way

About the integration of Apple Music in selected Audi models and the importance of music in cars.

Technology

The automotive extension of reality

A visit to the developers of holoride and a look into the history of a high-tech idea.

Technology

“I usually drive in ‘efficiency mode’”

In this Audi e-tron story Tom Kristensen provides insight into his electrified everyday automotive life.

Technology

“Electromobility helps me relax”

Olympic skiing legend Anna Veith explains why electromobility has a pleasantly relaxing effect on her.

Technology

“I'm addicted to silence”

In this part of the Audi e-tron stories, Tom Klocker explains what fascinates him about driving quietly through nature.

Technology

“It just feels good”

In the Audi e-tron story, Anna Gasser explains why sustainability is particularly important to her as a winter sportsperson.

Technology

Functions on Demand: a modern approach to individualization

With Functions on Demand, customers can book selected functions even after purchasing the vehicle.

Technology

Electric athleticism in the snow

How do you safely drive the Audi RS e-tron GT on snow and ice? Star skier Anna Veith finds out at an Audi driving experience.

Technology

The best of two worlds

Experience Audi cutting-edge technology and style, beautifully united in this captivating story. Checkout Full Story Here!

Technology

Time for new experiences

Audi is working intensively on the future of automated mobility. A conversation about current developments.

Technology

Power up premium style at the Audi charging hub

Fast charging with a lounge: Audi pilot project offers a sneak peek at urban charging infrastructure for e-mobility.

Technology

Brave, new digital worlds

Annegret Maier and Boris Meiners take a look at what the near and distant future hold for digital mobility.

Technology

Sustainability in electric cars – the life cycle of the Audi Q4 e-tron

Audi Q4 e-tron's life cycle, highlighting Audi's commitment to sustainability in electric car production and lifecycle management.

Technology

A statement’s power often lies in the fine detail

We speak to César Muntada, head of light design at Audi, about freedom through progress and his path to becoming a visionary.

Technology

Light as a means of communication

The Audi Q4 e-tron’s new digital daytime running lights are customizable and display dynamic light sequences.

Technology

Defining that wow feeling

At the Audi Technical Development division, engineers are working on translating that special Audi driving experience to the new Audi electric vehicles.

Technology

"Progress changes our world for the better"

Fermín Soneira, A to C segment series head at Audi, talks electromobility and his ideas for “Future is an attitude.”

Technology

Electrifying sound

A sound journey: Exploring the creative process, sources of inspiration and challenges in designing the new Audi e-tron GT quattro model’s sound.

Technology

“The future is now”

Formula E racing driver Lucas di Grassi on his drive for a better tomorrow, the greed for knowledge and the mobility revolution.

Technology

Aerodynamics: Scoring decimal points

Even the tiniest improvements in aerodynamics add to an electric car’s range. This has triggered a quest for perfection in the Audi e-tron models.

Technology

From LED to Matrix LED and OLED technology

Better visibility, precise illumination: Audi is constantly building a technological advantage with the head- and taillights.

Technology

Lightening the mood

Audi is working on lighting concepts for tomorrow’s mobility. The focus is on people—and biologically effective light.

Technology

Pioneer of light

Audi innovative journey in lighting technology: From concept to reality, illuminating the path to safer and stylish driving.