About Us

Audi stands for sporty vehicles, premium workmanship, and progressive design – for “Vorsprung durch Technik”. Founded in 1909 by August Horch. Audi proudly stands amongst the world’s leading producers of premium cars.

At Audi, the future is now. The brand’s strategic focus is on creating new solutions that kickstart a new era of mobility, through groundbreaking innovations that are sustainable and meaningful to people’s needs. Audi’s range of first-class technologies and vehicles enable the Four Rings to provide opportunities that digitalisation, performance, design and sustainable motoring can bring to Audi drivers, owners and investors.

Audi falls under the umbrella of Volkswagen Group Africa (VWA) which consists of the Audi, Volkswagen Passenger Cars and the Volkswagen Commercial Vehicles brands in South Africa. Established in 1946, Volkswagen Group Africa is a wholly owned subsidiary of Volkswagen Aktiengessellschaft (VWAG) in Germany. This marks the most prominent German investment in South Africa, playing a key role in foreign direct investment, technology transfer and skills development.

Audi South Africa operates out of VSA’s National Sales & Marketing organisation, located in Sandton, Johannesburg and has a national Dealer Network in South Africa, Namibia and Botswana.