The side view of the new Audi Concept C.

The vehicle referred to is a concept car that is not available in series production.

Strive for clarity

Audi has always been a daring brand.

The brightest moments in Audi history involved daring leaps of imagination and innovation, cutting-edge technology, and groundbreaking design. The new design philosophy "The Radical Next" builds on this legacy and is based on four principles: clear, technical, intelligent, and emotional. Through the way Audi designs its vehicles, clarity will shape the company.

Clarity is a way of life

Actor Harris Dickinson embodies the belief of “Strive for carity”

The Audi Concept C presents a concrete vision of what’s to come.

This is a first manifestation of our new design philosophy and an embodiment of our four design pillars: Clear, Technical, Intelligent, Emotional.

Front view of the new Audi Concept C from a slightly elevated perspective.
Close up top view of the new Audi Concept C.
Front view of the new Audi Concept C.
Rear view of the new Audi Concept C.
Close up side view of the new Audi Concept C.
A detail shot with the Targa-Hardtop of the new Audi Concept C.
Interior of the new Audi Concept C.

Defined by geometric logic: The interior of the Audi Concept C is both structured and emotionally resonant.

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