standardize model names

Audi heightens clarity for customers through global standardisation of model names

  • Popular Audi A3 range receives various cosmetic and convenience upgrades
  • Bespoke-to-SA and Carbon Edition models form part of the range
  • The A3 line-up will be expanded with the all-new S3 model later this year

 

Johannesburg, March 2025 - The Audi A3 Sportback and RS 3 Sportback and Sedan head into 2025 with a sportier look, refreshed design elements and enhanced standard specification. In addition, new materials have been applied for increased comfort, and highly specified and eye-catchingly designed Black Edition and Carbon Edition derivatives will form part of the range. Later this year, these models will be supplemented with the S3 Sportback and Sedan.

Ricci’s career has been defined by a deep understanding of the automotive industry’s rapidly changing landscape. He has held key roles in both the global and local automotive sectors, serving as Head of Digital Business Market Relations at Audi AG, where he led the communication and collaboration of global digital initiatives for Audi’s digital business in Ingolstadt, Germany. Prior to that, Ricci contributed significantly to Audi South Africa’s brand management and digital transformation, playing an integral role in shaping the company’s marketing strategy.

“We’re thrilled to have Ricci join us,” says the Head of Audi South Africa, Sascha Sauer. “Ricci’s extensive experience, particularly in digital strategy and transformation, will be invaluable as we continue to innovate and evolve in the fast-paced automotive industry. His leadership will play a crucial role in driving our brand’s success and expanding our presence in the local market.”

Pricing Audi RS3

Sascha Sauer, head of Audi South Africa, commented: “We are immensely proud to support the Kutlwanong Centre for Maths, Science and Technology with this donation. The Centre’s commitment to improving science, technology, engineering and mathematics [STEM] education aligns perfectly with Audi’s vision of progress and innovation. By growing a pipeline of talent in engineering and science, we not only empower South Africa’s youth but also contribute to the future of industries like automotive manufacturing that rely on these critical skills. This partnership reflects our belief in nurturing talent to build a brighter, more sustainable future.”

The R500,000 donation will enable the Kutlwanong team to extend the reach of its programmes, helping more young people achieve excellence in mathematics and natural sciences. These skills are essential for careers in fields that are vital to South Africa’s economy, including automotive manufacturing, and play a key role in shaping the country’s future workforce.

Kutlwanong’s proven track record in fostering academic success and professional growth makes it a fitting partner for Audi South Africa. The organisation’s focus on STEM education resonates deeply with Audi’s mission to inspire progress, innovation, and excellence across all spheres of society.

“Through initiatives like today’s handover, Audi South Africa continues to demonstrate its dedication to driving meaningful change beyond the automotive world,” concluded Sauer.

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