By staying at the forefront of what is possible, Audi’s advanced technology has redefined the automotive industry. We continue to push performance limits, one innovation at a time. We constantly engineer lighter, more efficient vehicles that are designed to balance their technological prowess with sophisticated silhouettes and interior design.
quattro is Audi’s world famous all-wheel-drive technology. It merges safety, sportiness and technical advancement in-one. quattro ensures exceptional grip and traction, no matter the weather or terrain.
The Audi Virtual Cockpit is an innovative dashboard display, modelled on the cockpit of today’s most advanced fighter jets. From the latest traffic updates to your nearest petrol station– the Virtual Cockpit makes sure you’re always informed, at the touch of a button.
Audi TFSI intelligence makes the engine an extension of the driver by combining direct acceleration with quick responsiveness. This results in a dynamic turbocharge, all while remaining extremely fuel-efficient.
The MMI is best described as a personalized, built-in intuition. This operating system allows you to conveniently navigate everything from navigation and entertainment to interior and ride dynamics on Audi models with drive select.
Audi’s LED technology takes visibility to a new level. Our cutting-edge lighting allows you to see and be seen, not only at night but also in broad daylight, helping you stay safer on the road.
Audi’s commitment to motorsport is rooted in technological advancement. For decades, the racetrack has been an ideal lab for our groundbreaking innovations, from the Audi quattro all-wheel-drive to TFSI, and TDI diesel engines.
Audi's Engine Technology offer tremendous efficiency and even more astonishing performance. We are constantly developing state-of-the-art, technological systems set new standards in the automotive industry. Our innovations are renowned for their increased torque and reduced fuel consumption and have won multiple awards including “International Engine of the Year” for the past seven years.
Audi's Interior Technology is a brilliant synthesis of style and systematic intelligence. Our controls are driver-orientated and allow easy operation even at performance extremes – all without the driver ever having to take their hands off the steering wheel.
Audi’s commitment to electric mobility is a cornerstone of our values. We were the first manufacturer worldwide to use an electrohydraulic integrated brake control system in a series production vehicle with electric drive. Our world-class, high-voltage batteries can store up to 95 kWh of energy and are currently the most advanced example of long range electric mobility.
Audi's Plug-In Hybrid has an electric motor that’s been integrated into the transmission of it’s turbo-charged gasoline engine. The electric motor supports the combustion engine during acceleration for increased fuel efficiency and exceptionally high ‘start off’ performance.