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Audi Dealers honoured in the annual Audi Silver Arrow Awards | Audi SA

Audi Dealers honoured in the annual Audi Silver Arrow Awards


The ‘Audi Silver Arrow Awards’ is a Dealer incentive and awards programme that recognises outstanding performance in the South African Audi Dealer Network and set the standard by which all Audi Dealerships are measured.


The ‘Silver Arrow’ racing cars date back to the 1930’s when they dominated the legendary racing circuits of Europe. Through their many years of success, the Silver Arrows are remembered for their pioneering and brave motorsport spirit. This racing era represents the pinnacle of excellence for Audi and it is with this legendary spirit which Audi Dealers are measured and rewarded in the ‘Audi Silver Arrow Awards.’


This year’s awards were recently held in Johannesburg with a total of 46 awards in 8 categories awarded to this year’s deserving winners. The business pillars that are evaluated are New and Pre-owned sales, Service, Parts and Accessories and Audi Financial Services.


Audi Centre Rivonia, part of the Hatfield Motor Group, were recognised as the ‘Audi Dealer of the Year’ for 2016. In addition, the Hatfield Group also walked away with the micro ‘Dealer Group of the Year’ award. Under the leadership of Brad Kaftel, owner of the Hatfield Motor Group, and Karl Lessle, Franchise Director of Audi Centre Hatfield and Audi Centre Rivonia, this is the sixth consecutive year that the Hatfield Motor Group has been recognised in the micro ‘Dealer Group of the Year’ category.


The macro ‘Dealer Group of the Year’ was this year awarded to the Lindsay Saker Group under the leadership of Denton Thiele as Franchise Director. The Lindsay Saker Group own five Audi Dealerships, including Audi Centre Sandton, Audi Centre Fourways, Audi Centre Bloemfontein, Audi Vereeniging and Audi Welkom.


“The Audi Silver Arrow Awards is a true testament of great achievement for the Audi Dealer network and I am proud to honour these individuals that have excelled in 2016 for the Audi brand. I believe that these achievements only happen through passion, loyalty and great leadership, and the winners have certainly embraced these attributes in order to excel in the various disciplines being recognised.” said Trevor Hill, Head of Audi South Africa.