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A great idea, in compact form.

A sophisticated lifestyle – expressed in concentrated form. Offering scope for individuality. And impressive performance. Never failing to fascinate. What’s more, the new Audi A1 comes equipped with efficient technologies and state-of-the-art communications features. An urban performer that leaves you wanting more. For greatness can take many different forms.

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  • Great detail.

    The highlights of the A1.
  • Great in form. The Audi A1 engines.

    To keep in touch with the times, motoring has to combine sportiness and efficiency. This is demonstrated once again by the latest generation of TDI and TFSI engines. They deliver a blend of powerful performance on the one hand and excellent fuel economy on the other. This is partly down to the standard start-stop system and recuperation feature. Yet despite being designed for low emissions, the Audi A1 is sporty in every way and certainly doesn’t compromise on driving pleasure.

  • Great information. The intelligent technologies in the Audi A1.

    The Audi A1 doesn’t just get you to your destination fast. You’ll also reap the benefits of the intelligent technologies aboard your vehicle as soon as you get in. The 6.5-inch colour screen with 3D map display in the optional MMI® navigation plus, for example, is always an impressive sight. And you can also enjoy a superb acoustic experience too: the 14 speakers of the optionally available BOSE surround sound system deliver an incredible sound.

  • Great presence. The design of the Audi A1.

    The Audi A1 is a real eye-catcher. Horizontally arranged lines add to the sense of width. It has an even more solid stance on the road. The masculine-looking shape shows that this car takes fun at the wheel seriously. The exterior mirrors sport a new aerodynamic line. The front end stands out more sharply thanks to the restyled Singleframe grille.

  • Great experience. The design and sport equipment lines.

    To further personalise the overall effect, two new equipment lines are available to choose from: A1 design and A1 sport. The A1 design equipment line gives the car an even more expressive appearance and emphasises the unmistakable Audi styling. With the A1 sport equipment line, meanwhile, you’ll always cut a dynamic figure out on the road. Features include the new and exclusive 16-inch cast aluminium wheels in the stunning 5-arm dynamic design. The chromed tailpipes are another clear sign of the car’s performance abilities.

  • Great scope for styling. The choice of equipment and trim.

    You can personalise your Audi A1 exactly as you please. This is thanks to a variety of equipment and trim features. Give it a distinctly sporty touch or show off the design to even better effect. And in various nuances too. It’s entirely up to you. But whatever you decide, the equipment options turn any drive in your Audi into a very special experience.


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    S line – added sportiness

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    Customise your Audi using combinations of colourful leather and customised paint finishes with Audi exclusive.

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