Typically for one of the brand’s SUV models, the Audi e-tron bears the octagonal-design Singleframe grille with vertical struts. Its corpus is largely enclosed and presented in platinum gray – identifying it as a fully electric model. At the lower edge of the Matrix LED headlights, four horizontal struts create the e-tron-specific signature in the daytime running lights. For the first time this is integrated directly into the headlights – another exclusive design feature for the all-electric drive system. Light is used as a core design feature.
The wrap-around shoulder line is an important design element in the side view. It extends from the headlights, along the flanks, to the rear lights, giving the Audi e-tron a low visual center of gravity. The roof stretches low across the muscular body, which displays clear SUV attributes with its brawny D-pillars and the underbody protection. The quattro blisters over the wheels hint at the electric all-wheel drive. The sill area is boldly contoured and visualizes with the black inserts on the door trim the location of the battery and thus the energy center of the Audi e-tron.