Local news

2024-03-13

• Audi has masterfully curated a line of special edition models, tailored exclusively for the South African market.
• Audi has partnered with advertising agency Ogilvy SA and local AI experts Monkey Donkey to launch a campaign that seamlessly merges creativity with cutting-edge technology.

2024-03-11

• Ashley Reddy joins Audi South Africa’s management team following distinguished stints in various roles at automotive brands
• She will oversee the Aftersales and Dealer Network Management portfolio with a focus on continued exceptional service and support to Audi’s customers and dealers

2024-02-06

• Black Edition and Urban Edition models include popular styling and convenience features, making it easier for customers to choose their perfect Audi
• Customers can now order Black Edition versions of the Q2, A3 and S3 Sportback and Sedan, as well as the Q3 SUV and Sportback
• Audi SA will also offer Urban Edition models in the Q2 and A3 ranges
• These introductions follow the successful launch of the A4 and S4 Black Edition
• Later this year, the Black Edition treatment will extend to the Q5 and SQ5 SUV and Sportback, and the A5 and S5 Coupé and Sportback line-ups

2024-02-06

• Carbon hood and fenders as well as 22-inch wheels in a distinctive design ensure high recognisability
• Adjustable coilover suspension, high-performance tyres, and optimised quattro sport differential enhance the driving dynamics
• Only 660 units worldwide and heritage decals based on the Audi 90 quattro IMSA GTO guarantee exclusivity

2023-11-23

• Black Edition and Urban Edition models include popular cosmetic and convenience features, making it easier for customers to choose their perfect Audi
• The first models to launch are the A4 and S4 Black Edition
• Next year, special-edition versions of the Q2, A3 and S3, A5 and S5, Q3 SUV and Sportback, and Q5 SUV and Sportback will follow

2023-11-20

• Audi South Africa launches a campaign to change perceptions with Audi mini EV chargers in airports
• The initiative invites travellers to give their phones a boost by using these mini chargers in Bidvest Premier Lounges

2023-08-18

• Collaborative impact
• Volunteerism at its best
• Empowering communities

2023-07-18

• Terence will manage the luxury automotive brand’s public relations, social media and customer relationship portfolios

2023-07-10

• Power increase of 22kW and 50 Nm make for a faster sprint from 0–100 km/h in 3.4 seconds
• More precise handling thanks to optimized self-locking centre differential, new 22-inch lightweight wheels, and high-performance tyres
• Matte exterior components and blue interior accents highlight the exclusive character of the performance models

2023-06-28

• First for an automotive brand in South Africa, Audi launches an innovative set of 3D anamorphic billboards in Johannesburg, Cape Town and Umhlanga.
• The creative advertising features the Audi grandsphere concept vehicle, showcasing the future of mobility for the Four Rings.

2023-06-05

• The pop-up events will run between July and November 2023 in Gauteng, Western Cape and Kwa-Zulu Natal.
• An extensive range of Audi’s RS performance models will be showcased as part of an extensive performance driving programme.
• Focused on advanced driving skills, including precision cornering, braking and acceleration techniques.

2023-04-20

• Audi recognises the pinnacle of the best performers in the Audi SA network, rewarding their determination to drive excellence.
• Audi Centre Arcadia was named 2022 Dealer of the Year, a notable honour earned by the dealership for the fifth consecutive year.
• Distinction also went to the Audi Hatfield Group, being awarded the 2022 Dealer Group of the Year.

With relations between Germany and South Africa strengthened even further by the German government’s commitment of over R6 billion to support South Africa’s Just Energy Transition, Audi Board Member Hildegard Wortmann is visiting the country to celebrate the brand’s long-standing presence in the market and chart a new path for a more sustainable automotive future.

2023-01-31

• Together with its partners, Audi has invested about R45 million over the past two years into state-of-the art charging technology.
• Audi pioneered installation of ultra-fast public chargers in South Africa last year.
• Now, Audi has raised the bar even further by bringing the very first DC 200kW charger with solar power back-up as part of its second phase of investment in the country’s EV charging network.

2022-11-22

• Powerful 4.0 TFSI V8 engine providing 420kW and 800Nm torque.
• Leading edge technology offers an unsurpassed driving and digital user experience for drivers and passengers.
• Predictive active suspension provides executive levels of comfort.

2022-08-25

• Audi Centre Centurion implements solar solution to progress the transition to emobility, greener energy and a more sustainable future.
• 53kWp of photovoltaic (PV) solar power has been installed on the roof of the Dealership to power the Dealership, Audi e-tron chargers and offset the energy demand on site.
• A progressive solar partnership sets a new standard for automotive sustainability in the country.

2022-08-15

• In January 2022, Audi committed to progress ultra-fast EV charging technology for South Africa – up to 150kW (DC).
• By pioneering this technology, Audi has helped install the fastest public chargers in the country to date.
• The project, in partnership with GridCars has resulted in 33 installations of fast and ultra-fast EV chargers.
• This includes four 150kW (DC) ultra-fast, five 80kW (DC) fast and twenty-four 22kW (AC) EV charger installations.

2022-07-04

• Designed to serve Audi drivers with vehicles from model year 2008 and onwards that do not have Audi connect installed.
• A new and free digital innovation which started rolling out to Audi owners from 1 June 2022.
• The Audi connect plug and play technology is installed on-site at an Audi Dealership, automatically providing digital and connected functionality between the vehicle and smartphone.

2022-06-17

• Partnership with Donald Nxumalo (Interior Designer) who will be showcasing the “Garage of the Future” at Decorex Africa 2022.
• The futuristic “Garage of the Future” embraces progress to an environment that encapsulates electric mobility, luxury and modern interior design.
• The exhibition will house Audi’s pinnacle of electric performance, the RS e-tron GT.

2022-06-13

• Johannesburg, 13 June, 2022 – Audi South Africa is pleased to announce the appointment of Mulalo Makungo (Ratshikhopha) to the role Audi National Sales Operations Manager, officially from 1 April 2022. She brings with her over ten years’ experience in the automotive industry and has worked with the Barloworld and McCarthy Groups at Head Office level and across various other brands in the automotive sector, including BMW, General Motors, Burchmores and Traders Online.

• Audi is first OEM to train and prepare South African First Responders like fire services and paramedics on the topic of e-mobility and electric vehicles.
• 70 First Responders were trained as part of Audi’s local e-tron launch and EV roll out.
• Class-room and practical based EV training enabled a train-the-trainer facilitation across all portfolios within the Department of Cooperative Governance and the National Disaster Management Centre in South Africa.

2022-02-25

• The annual Audi Silver Arrow Awards represents the pinnacle of performance within the areas of: Sales, Customer Service, Parts and Accessories and Audi Financial Services.
• The annual Audi Silver Arrow Awards represents the pinnacle of performance within the areas of: Sales, Customer Service, Parts and Accessories and Audi Financial Services.
• Hatfield Group awarded ‘2021 Audi Dealer Group of the Year’.

2022-02-23

• Audi e-tron brand officially launched in South Africa through a ‘Night of Progress’ in Cape Town.
• First media, celebrity and VIP test drives of the design and performance icon, the Audi RS e-tron GT.
• Audi is the first premium automotive brand to launch a fully-fledged electric vehicle range locally.
• An e-tron 55 First edition model will be available in the second half of 2022, priced from R1,745,000

2021-11-25

• Audi’s fully-fledged e-tron range is due to retail during the first quarter of 2022.
• Customers can now reserve their e-tron model of preference through the national Audi e-tron Dealer Network
• An e-tron 55 launch edition model will be announced.

2021-11-18

• Design drawcard - the new CUV captivates with its sporty and progressive stance
• Tremendous variability and high everyday utility
• New light generation: rear lights with digital OLED technology

2021-10-13

• Audi achieves first place in automotive industry category
• Ask Africa Orange Index is the leading customer service benchmark and measurement in South Africa

2021-08-23

• Facelift model now with sharper design and a stronger Q identity
• Rear light cluster featuring new digital OLED technology
• New MMI touch-sensitive controls

2021-08-05

• Six Audi e-tron model derivatives planned for introduction to South Africa in quarter one next year
• Model range includes the e-tron SUV, e-tron Sportback and e-tron GT