Audi South Africa
At Audi, the rare spirit of bravery and pioneering is what motivates our engineers, our people and ultimately our customers. It’s what makes Audi like no other car in the world.
Vorsprung durch Technik is the way we do things at Audi. We strive to offer you the very best and latest in Audi products, world-class customer service and a truly satisfying ownership experience.
Audi South Africa supports a countrywide dealer network of 44 Audi Dealers and imports a wide range of Audi models catering for just about every taste and desire.
Ryan Searle is the Head of Audi South Africa and is responsible for the operation of Audi in South Africa.
The Audi South Africa office resides within the Volkswagen Group South Africa building based in the heart of Sandton, Johannesburg. The following departments reside within these offices:
Audi National Sales
National Sales is responsible for the sales performance of the Audi Brand across the different customer channels which consists of the Audi Dealer Network, Corporate fields, Government, Rental and Pre-owned sales. The key responsibility is to maximise the market opportunity which exists by increasing Audi’s market share within each of these customer channels. Customer Satisfaction is another key focus area and Audi National Sales has a responsibility to ensure benchmark sales satisfaction in the New vehicle and Used vehicle departments at Dealership level. Asif Hoosen is head of Audi National Sales, Heine Eckert is responsible as National Pre-owned Manager, and Kirtanya van Tonder as National Special Markets Manager.
Audi Product Marketing
Product Marketing is responsible for introducing new Audi model ranges and products to the South African Market. A key performance indicator for Product Marketing is to ensure optimum market positioning and consequent volume, market share and financial contribution to the company. Audi Press PR also falls under the Product Marketing department and sees to the needs of the media regarding Audi product and industry news. Rudi Venter is head of Product Marketing.
Audi Marketing Communications
Marketing Communications is responsible for determining and executing brand campaigns to further strengthen the image of the Audi Brand and to increase awareness of the brand in the advertising arena. Marketing Communications is also responsible for Customer Relationship Marketing, Retail Marketing within Audi Dealerships, and Audi Promotions and Events nationally. Esther Francis is head of Marketing Communications for Audi South Africa.
Audi National After Sales
National After Sales is committed to becoming the benchmark in After Sales Service across all manufacturers in South Africa. In order to achieve this, the focus is on the three most important areas of the business: Service Customer Satisfaction, Service Quality and reduction of repeat repairs, and Dealer After Sales Growth and Profitability. Through continuous support and adding value to the Dealer network, Dealers are assisted in achieving or exceeding the agreed After Sales objectives. Chris Khumalo is head of Audi National After Sales.
Audi Dealer Development
Dealer Development is responsible for developing and managing policies and strategies that will result in the strongest possible dealer network for the Audi brand. This is achieved through dealer standards, business management and training & developing the dealer networks non-technical staff. Hassan Salie is head of Audi Dealer Development.
